Jun 23, 2022
Indiana wine group sets summer meeting schedule

The Indiana Wine and Vineyard Association’s Summer Meeting features two days of educational sessions and a vineyard tour and viticulture update.

The event is July 26-27 at Daniel’s Vineyard, McCordsville, Indiana. The first day features a slate of educational  sessions,  including:

  • Photo: Indiana Winery and Vineyard Association.

    A marketing case study showing how six brands targeted different consumers;

  • A regulatory update;
  • A tourism session featuring the Indiana Destination Development Corporation and Indiana Tourism;
  • An update from the Purdue University Winegrape Team on production; and
  • A session on direct-to-consumer shipping.

On July 27, participants will take a vineyard tour and hear about viticulture updates.

The Indiana Wineries & Vineyard Association has named Rebecca Ritz, founder and creative director of Bauerhaus Design, Inc., as The keynote speaker for the summer meeting is Rebecca Ritz, founder and creative director of Bauerhaus Design, Inc.

Ritz will share a case study with attendees on July 26. She will discuss the six different types of wine drinkers and provide real-world examples of how six different wine brands reach and motivate each market segment. Attendees will learn which aspects of wine labels, websites and social media appeal to each group. The primary objective is to help growers identify which segment of wine drinkers is their ideal consumer, and provide inspiration for strategies that could appeal to their niche.

In 2008, Ritz blended two of her loves – design and wine – and began to focus on helping wine brands tell their brand story. She specializes in integrating this brand story and strategy into print, packaging, digital marketing, and website design and development to stand out from the competition.

She prides herself on providing tangible takeaways that owners and marketing managers can apply to their specific winery. When not speaking, she partners with wineries and vineyards around the country to create unforgettable brands with strategy and heart.

Her free 7-week email course entitled “Sell More Wine” has helped hundreds of wineries discover how branding and digital marketing can play an integral role in increasing their bottom line.

Bauerhaus Design is a member of the Wine Industry Network, Texas Wine and Grape Growers Association, Illinois Grape Growers and Vintners Association, and the Women of the Vine & Spirits, an organization dedicated to the support and advancement of women in the alcohol beverage industry.

To register, visit indianawinevine.org.


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