VIVA Fresh

Viva Fresh makes big fresh produce donation to Texas food bank

The Texas International Produce Association (TIPA) has again partnered with a Dallas area food bank to help close the hunger gap. At the conclusion of the Viva Fresh Expo in early April, TIPA members contributed... more »

Viva Fresh Open to Honor beloved TIPA employee

The golf tournament at the 2023 Viva Fresh Produce Expo, scheduled for March 30-April 1 in the Dallas metropolitan region, plans to honor a longtime deceased Texas International Produce Association (TIPA) staffer. At the 2023... more »

Networking, reception events to return to Viva Fresh

During the March 30-April 1 Viva Fresh convention and expo, the Texas International Produce Association (TIPA) plans to return two popular events. TIPA’s In Bloom Women’s Committee announces it plans to host its Challenge Accepted!... more »

Registration for Viva Fresh event starts

Registration for the 2023 Viva Fresh Expo is scheduled to open on Jan. 25. Sponsored by the Texas International Produce Association (TIPA), the event is being billed as “Bigger, Bolder, Fresher and Better than ever,”... more »

Viva Fresh names 2023 keynote speaker

Charlie Rocket, a motivational speaker who lost weight and improved his life through eating more fruits and vegetables, has been named keynote speaker of the 2023 Viva Fresh Produce Expo. Charlie... more »

Viva Fresh calls for participants in Clean Eating Challenge

The Texas International Produce Association (TIPA) is seeking participants for next year's Clean Eating Challenge. This year, 11 participants completed the third annual Viva Fresh Clean Eating Challenge which culminated at April’s Viva Fresh Expo... more »

TIPA members donate food to needy north Texans

Members of the Texas International Produce Association (TIPA) are working to help needy north Texans improve their diets through a food bank donation. As part of TIPA’s healthy eating campaign, the organization partnered with the... more »