Feb 8, 2016
Apple in the World Conference set for Nov. 24-26

The Apple in the World conference will take place during Interpoma 2016 Nov. 24-26. The 10th edition of the international apple trade fair will be hosted in South Tyrol, Italy.

The conference features three days of presentations from 20 speakers and educational tours for the cultivation, storage and marketing of apples.

The topic of the first day, Nov. 24, will be “The Apple Market in Transition”, with a discussion on new market needs, the “South Tyrol model”, needs of importers and sustainable fruit growing. A statistician will provide various data on the steadily declining consumption of apples, according an Interpoma news release.

The focus will switch to consumers on the second day, Nov. 25. “The Floor to the Consumer” will take a look at the main factors influencing the purchase of an apple, from taste to price, size, consistency, as well as expectations for the new varieties of apples. There will also be a report on the future of apple-based processed products.

The final day, Nov. 26, will be more centered on the long-term future of the industry and “News from Science, Research and Technology”. In particular, the focus will be on the behavior of old and new varieties of apples at a sensory and health level, modern plant nurseries and related propagation techniques, the use of drones in orchards, programmed irrigation in orchards, and the “Monalisa” international project. The session will end with a discussion on “Eufruit”, the European theme network on innovation in fruit growing.

Tours will show visitors the methods of production, differentiation and storage of apples in the South Tyrol.

Visitors from at least 70 countries are expected.

A full schedule is available online. For more information, visit the Apple in the Worldconference website.





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