Mar 24, 2021CMI Orchards sees strong sales of branded apples, including Envy and Jazz
Wenatchee, Washington-based CMI Orchards recently announced strong branded apple sales growth for several of its brands.
According to a news release, Jazz apples have jumped into the second position for branded apple sales across the United States, with an overall increase of 13% in sales dollars representing 24% in volume over the latest 52-week period according to Nielsen scan data ending Jan. 23, 2021. Jazz apples currently account for 21% of the U.S. branded apple category sales.
Envy apples showed similar success, with growth in volume of 8% year-over-year and a 10% growth in sales dollars. Envy apples account for 22% of the branded apple category in overall sales.
Jazz and Envy are marketed by CMI Orchards, Rainier Fruit Co. and Oppy and have historically held the top-performing positions for all branded apples.
“CMI prides itself on making calculated decisions when bringing on new licensed apples to enhance our manifest and has a strong track record of backing the winners,” said CMI Orchards Brand Manager Rochelle Bohm. “With three of America’s top-selling apple brands, plus KIKU, Kanzi, Smitten, Pacific Rose and EverCrisp – many of which regularly fall in the top 10 of all branded apples, CMI is the go-to supplier of branded apples that deliver an outstanding eating experience with proven sales performance.”
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