Marketing

Valley Orchard welcomes Illinois Horticulture Field Day

Raoul and Jodie Bergersen, owners of Valley Orchard in Cherry Valley, Illinois, will welcome the 2016 Horticulture Field Day on Thursday, June 9. The field day provides the opportunity to learn about Valley Orchard’s farm operations. The... more »

Nominations open for FreshTech Achievement Award

The United Fresh Produce Association is now taking nominations for its first FreshTech Achievement Award, to be presented to a company or individual in recognition of outstanding technical achievement to advance the fresh produce industry. “The United... more »

Pear Bureau Northwest hires new coordinator

Pear Bureau Northwest announced Morgan Cairns has joined the company as sampling and event coordinator. Cairns brings... more »

Monsanto shows interest in Bayer CropScience

Monsanto has reportedly shown interest in the possible acquisition of Bayer CropScience. Reuters reports that Monsanto executives recently held a meeting to discuss Bayer’s agricultural assets. Here’s more from Reuters: Among the possibilities discussed were an outright... more »

Lettuce Entertain You CEO to headline United Fresh 2016

Kevin Brown, president and CEO of Lettuce Entertain You Enterprises (LEYE), will be the keynote speaker at the United Fresh 2016 Breakfast General Session on Wednesday, June 22 at McCormick Place in Chicago. ... more »

Secretary Vilsack announces agreements for US-Cuba ag sectors

While in Cuba, Secretary Vilsack announced that USDA will allow the 22 industry-funded Research and Promotion Programs and 18 Marketing Order organizations to conduct authorized research and information exchange activities with Cuba. These groups, which... more »

Study finds marketing opportunity for Florida strawberries

More than three quarters of Florida’s strawberries are shipped to American markets east of the Mississippi River. Most of those out-of-state consumers enjoy the fruit, but some mistakenly think Sunshine State strawberries aren’t available at... more »

Nominations being accepted for Women in Produce honoree

Held each year in conjunction with the United Fresh convention and expo, the Reception Honoring Women in Produce recognizes the contributions of all women working in the produce industry, and selects one individual to share their personal... more »