Marketing

Selling directly to consumers helps farms stay in business

Opportunities to buy food directly from farmers, in urban and rural areas, have increased considerably in recent years. The number of farms that sold food at roadside stands, farmers’ markets, pick-your-own farms, onfarm stores, and... more »

USApple launches redesigned website

The U.S. Apple Association (USApple) has released its first new website, still housed at usapple.org, in more than a decade in an effort to better reach consumers, industry members and others. USApple... more »

United Fresh forum connects foodservice, produce industries

For the second year, The United Fresh Start Foundation will host The Produce Forum for School Success, a program at United Fresh 2016 to connect produce  companies with K-12 school foodservice buyers. The Produce Forum for School... more »

Pazazz apples drive winter retail sales

Pazazz, a new variety from the Honeybear Brands varietal development program, debuted in more than 350 new retail locations across North America in the first quarter of 2016. The new variety has been selling out in... more »

South Dakota farmers market grants available

The South Dakota Department of Agriculture (SDDA) has grant funds available to support local farmers markets. Proposals for the Farmers Market Grower Grants will be accepted from any current farmers market or any group interested... more »

NovaSource adds regional account managers

NovaSource, the crop protection business unit of Tessenderlo Kerley, has created a new sales territory serving Idaho and four neighboring states. NovaSource has also added a new regional account manager to serve this new sales... more »

United Fresh BrandStorm set for Nov. 14-16

The United Fresh Produce Association has launched the second annual BrandStorm marketing event, which will take place Nov. 14-16 in San Francisco, California at the Hilton Financial District San Francisco. The inaugural... more »

Milenski new BioSafe southwest territory manager

BioSafe Systems has hired Eric Milenski to the Agrichemical team as southwest territory manager. He will be covering a territory that includes Texas, New Mexico, Oklahoma, Arkansas and Louisiana. Based in Oklahoma City, Oklahoma, Milenski will... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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