Marketing
Arctic apples announces new products in 2021
Summerland, British Columbia-based Okanagan Specialty Fruits (OSF), developer and grower behind the Arctic apple, has announced the launch of its new, individually sized 2 oz. package. In addition to the new, more conveniently sized package,... more »
November produce sales continue to track ahead
November sales are dominated by the all important Thanksgiving holiday – one of the largest retail opportunities in produce and many other retail departments. This makes it a hard-to-beat sales occasion any year. However, throughout... more »
UF researchers help wineries capitalize on carbonation craving
University of Florida researchers are helping wineries make more of their products bubbly to meet taste trends and expand their business. Andrew MacIntosh, a University of Florida, Institute of Food and Agricultural Sciences (UF/IFAS) assistant... more »
USA Pears, Cabot Cheese and California Walnuts join in 360° Promotion
USA Pears has announced a new partnership with Cabot Cheese and California Walnuts. Coinciding with National Pear Month throughout December, the 360° promotion includes in-store activations with high-graphic display bins cross-merchandising pears, cheese, walnuts and honey, and... more »
PMA to offer insights from industry leaders Bruce Taylor and John Anderson
Produce Marketing Association (PMA) has announced that it will cap off this year’s Virtual Town Hall Series with a candid conversation featuring Bruce Taylor of Taylor Farms and John Anderson of The Oppenheimer Group. PMA... more »
Coordinated marketing fuels record SweeTango apple sales
A coordinated strategy of aggressive retail push and consumer pull activities has already driven sales of 2020-crop SweeTango apples to the top of the charts this season, growers of the managed variety report. And given... more »
United Fresh releases Q3 2020 FreshFacts on Retail report
United Fresh Produce Association’s Q3 2020 issue of FreshFacts on Retail report is now available, sponsored by Mucci Farms. Mucci Farms is a leading greenhouse grower, packer, shipper and marketer of fresh fruits and vegetables... more »
CMI Orchards reports growth in organic production, sales
Over the past decade, Wenatchee, Washington-based CMI Orchards has continued to invest significantly in overall organic growth, bringing to market some of the very first club organics such as Ambrosia, KIKU, Kanzi, Jazz, Envy, Smitten... more »
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On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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