Marketing
Jerry Mills: Get assistance with a walker; plug in the new saw
Fruit crop later than normal. Here it is Oct. 10, and we are still selling Jonathans off the trees. Goldens are coming in as are Jonagolds. Early and mid Fujis came and went. Late Fujis... more »
New heirloom apple discovery pack showcases eco-friendly packaging
A network of Eco-certified orchards in the Northeast is taking their commitment to environmentally progressive practices to a new level with the introduction of an innovative eco-friendly apple package, just in time for the holidays.... more »
Total number of apples in storage 10% less than last Nov. 1
The November 2020 edition of Market News has been released by Mark Seetin, director of regulatory and industry affairs for the U.S. Apple Association. This is the first report on the 2020 apple crop. According... more »
Viva Fresh Expo launches Clean Eating Challenge 2.0
After the success of last year’s Clean Eating Challenge, Viva Fresh launched its second annual health and wellness campaign on Oct. 1. The challenge will continue until the 2021 Viva Fresh Expo on March 26-27,... more »
Wish Farms refreshes its brand, reveals app and website
International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, has introduced a new look and messaging for its labels. Additionally, the company is promoting with an updated website and newly designed... more »
Cherry growers want to get in on the snacking trend
Struggling Michigan cherry farmers hope to cash in on a growing consumer trend during the pandemic: We’re eating more snacks. According to a story by Capital News Service, the DeWitt-based Cherry Marketing Institute will use... more »
Ambrosia Gold apples deliver ‘Midas touch’ for category performance
After more than a decade of robust category performance in the U.S., Wenatchee, Washington-based Ambrosia continues to hold its position as one of America’s favorite apples. Hungry shoppers can seek out Ambrosia year-round in more... more »
Fresh Summit’s ‘Best of Show’ winners are announced
Produce Marketing Association (PMA) announced the “Best of Show” awards this week, a Fresh Summit tradition of recognition that celebrates innovation and creativity in marketing and product promotion. This year’s event featured virtual Marketplaces where exhibiting companies... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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