Aug 14, 2023Michigan Apple Committee redesigns website
The Michigan Apple Committee has launched a re-designed website for the 2023 crop year.
The consumer-facing website provides a wealth of information for apple lovers, including recipes, health information, varietal information and grower biographies.
Last updated in 2014, the new site possesses a clean aesthetic that maintains the Michigan Apple brand and showcases photography and videography that is appealing to consumers.
“Our Google Analytics showed us that consumers most often visit our Recipes, Where to Find, and Meet the Growers pages, so we put a lot of effort into enhancing that content and making it easy to navigate,” Smith said in the release. “Additionally technology and platform updates mean a more user-friendly experience for consumers and more efficient updates for our staff.”
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan apple and encourage its consumption in Michigan and around the world.