Jan 20, 2023

New general manager named at Groundwork BioAg

Groundwork BioAg, a global bioagriculture company, has named Andrew Duff as general manager for North America.

Duff’s more than 20 years of experience in biostimulants, seed technology and U.S. crop production will help the company accelerate the adoption of its Rootella mycorrhizal inoculants and meet demand for biological solutions in crops, according to a news release.

In this newly created role, Duff will lead the company’s existing operations established in 2016 and ensure a direct line of communication with North American distribution partners and growers, following another consecutive year of growth for Groundwork BioAg, according to the release.

Growing up on a Mississippi Delta farm, Duff brings a wealth of knowledge and in-depth experience in agriculture spanning across distribution, manufacturing and production with an expertise in major crop inputs.

Previously, Duff led global strategy for biostimulants at Verdesian Life Sciences. Additionally, he served in leadership roles at Pinnacle Agriculture and Monsanto. Duff attended business school at the University of Mississippi and earned a law degree and MBA from Mississippi College. Duff is based in Southaven, Mississippi.

“The demand from mainstream growers for more biological and regenerative solutions continues to increase,” Hanan Dor, Groundwork BioAg’s chief commercial officer, said in the release. “The United States remains an important growth market for us and essential to producing more sustainable food for the world. As a well-respected leader in agriculture and a life-long farmer, we believe Andrew is the right person to help us to expand our strategic partnerships, meet growers’ demand for our Rootella product portfolio and accelerate our carbon sequestration projects to help all farmers tap into existing carbon markets.”

Groundwork BioAg leverages the natural power of mycorrhizal fungi to improve the productivity, sustainability and profitability of commercial agriculture and expand regenerative agriculture practices, according to the release. The company markets itself as the first to use innovative techniques to solve challenges inherent in high-volume mycorrhizal inoculant production.