agritourism
Hollabaugh Bros.’ Pennsylvania tree fruit success
Diversification from tree fruit into other fruit and vegetable crops has helped Pennsylvania’s Hollabaugh Bros. Fruit Farm & Market complete seven decades of growing. Twin brothers Donald and Harold Hollabaugh began farming in 1955, after... more »
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
Agritourism operators sought for national survey
The deadline has been extended for participation in an agritourism survey. Agritourism operators are being encouraged to participate in a national survey on agritourism operations. The University of Vermont (UVM) is conducting a survey to... more »
NAFDMA to host webinar on improving farm market sales
NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales. “Understanding key factors limiting farm store retail success” is scheduled for Jan. 29 at 1:00 p.m.... more »
University of Vermont surveying growers on visitor access
A survey is being conducted by the University of Vermont (UVM) on how much growers and agriculture operations open their arms for visitors entering their properties. The university is polling U.S. ag operations on how... more »
Market channel assessment
As diversified farmers, we must master not only the production requirements for each of our products but also the strategies for effectively marketing them. The decision on how to sell our products is as crucial... more »
Tour stops revealed for Farm Market Bus Tour 2024
Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »
Goebbert’s Farm shares farm market and agritourism business success
Goebbert’s Farm in the northwest Chicago suburbs has been in the farm market business since 1948. Goebbert’s Farm, based in South Barrington, Illinois, sells a large variety of fruit and vegetables, including blackberries, blueberries, grapes,... more »
Common marketing mistakes can hinder success
It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Current Issue
Ridgefest 2025: Michigan apple growers hit the mark with orchard strategies
Ridgefest: soil, water considerations spur orchard success
Michigan Viticulture Field Day’s air, ground approaches aid vineyard management
Fresh Views: Sustainability for the future of farming
GLEXPO preview: Bringing innovation and tradition to the Great Lakes EXPO
New MSHS leader follows father’s tree fruit leadership
Farm Market & Agritourism: What to do when market fluctuation affects prices
Ag Labor Review: A light at the end of the tunnel
see all current issue »
