Farm Market
Measuring success with a marketing plan
I don't know about you, but I need a plan to get up in the morning. Without one, there is a good chance that not much gets done that day. If you own a business,... more »
University of Vermont surveying growers on visitor access
A survey is being conducted by the University of Vermont (UVM) on how much growers and agriculture operations open their arms for visitors entering their properties. The university is polling U.S. ag operations on how... more »
Market channel assessment
As diversified farmers, we must master not only the production requirements for each of our products but also the strategies for effectively marketing them. The decision on how to sell our products is as crucial... more »
Tour stops revealed for Farm Market Bus Tour 2024
Set to take place on Monday, Dec. 9, 2024, the Farm Market Bus Tour 2024 provides an in-depth experience that takes growers to five West Michigan farm markets to learn more about each location’s business... more »
Goebbert’s Farm shares farm market and agritourism business success
Goebbert’s Farm in the northwest Chicago suburbs has been in the farm market business since 1948. Goebbert’s Farm, based in South Barrington, Illinois, sells a large variety of fruit and vegetables, including blackberries, blueberries, grapes,... more »
Common marketing mistakes can hinder success
It is estimated that marketing activities can take up to 30% of your time. If that’s true, we want to make sure we are making the most of our marketing efforts, but there are several... more »
Fresh Views: Alstede Farms leverages social media platforms, emails to assist with its success
Alstede Farms, is a majority-female owned family farm that is now entering its second generation with myself and my sister as owners. Our business grows more than 800 acres of fruits and vegetables, and social... more »
Understanding your market’s shoppers
Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »
Farm Market & Agritourism: Complementary markets promote local agriculture
Recently, I attended a regional grower meeting where I gave a presentation on a pilot project collecting pricing data at farmers markets for the USDA. One of the growers made the comment that he thought... more »
New Jersey celebrates Farmers Market Week in Ocean City
New Jersey Secretary of Agriculture Ed Wengryn highlighted the 25th Annual National Farmers Market Week during a visit to the Ocean City Farmers Market. The USDA-designated week runs from Aug. 4-10, and is designed to... more »
Current Issue
Michigan Ridgefest: Innovative orchard production techniques meet new marketing approaches
Maine strawberry grower Tom Stevenson
Ground resiliency: Water conservation, sustainable practices improve land, plant health
Investing in plant health: The hardiness of your plants is good for your bottom line
*Fresh Views: New freeze protection methods in perennial fruit crops
Farm Market & Agritourism: Measuring success with a marketing plan
Ag Labor Review: More heavy lifting needed
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