Farm Market

Fresh Views: Alstede Farms leverages social media platforms, emails to assist with its success

Alstede Farms, is a majority-female owned family farm that is now entering its second generation with myself and my sister as owners. Our business grows more than 800 acres of fruits and vegetables, and social... more »

Understanding your market’s shoppers

Gathering customer data is vital for retail farm markets. It helps to understand customer preferences, enhance service offerings and refine marketing strategies to improve the customer experience. But what are the most effective data collection... more »

Farm Market & Agritourism: Complementary markets promote local agriculture

Recently, I attended a regional grower meeting where I gave a presentation on a pilot project collecting pricing data at farmers markets for the USDA. One of the growers made the comment that he thought... more »

New Jersey celebrates Farmers Market Week in Ocean City

New Jersey Secretary of Agriculture Ed Wengryn highlighted the 25th Annual National Farmers Market Week during a visit to the Ocean City Farmers Market. The USDA-designated week runs from Aug. 4-10, and is designed to... more »

Great Lakes EXPO Farm Market Bus Tour offers unique agritourism experience

The highly anticipated annual Farm Market Bus Tour 2024 is set to take place on Monday, Dec. 9, offering a unique opportunity for individuals involved in farm marketing and agritourism. The event is a full-day... more »

Oishii expands berry distribution to East Coast farmers markets

Oishii, a vertical farming company, will distribute its Omakase and Koyo berries at East Coast farmers markets from July 21-Sept. 1. The expansion brings the Omakase and Koyo berries to markets in New York, New... more »

Managing increased customer traffic at your farm market

On a recent sunny morning, I visited a well-established farm market to talk with the manager. The parking lot was nearly full and inside the market, there were three registers in operation, and they still... more »

Great Lakes EXPO 2024: Premier event for specialty crop ag innovation, networking

With over 5,000 people at the event, 800-plus booth opportunities and over 400 vendors, the Great Lakes Fruit, Vegetable and Farm Market EXPO and Michigan Greenhouse Growers EXPO make it easy to meet the decision... more »

Insights from the 2023 Benchmark Survey of farm markets

Farmers markets and retail farm markets play a crucial role in connecting consumers with locally sourced produce and goods, fostering community engagement and supporting small and medium-scale farmers and artisans. As part of a USDA... more »

Tenerelli Orchards exits wholesale, focuses on farmers markets, u-pick

Leaving the wholesale end of the business for direct-to-consumer sales via farmers markets proved a successful move for a Southern California tree fruit grower. In the high desert an hour northeast of Los Angeles, Tenerelli... more »