FIRA USA 2023

FIRA USA demos, exhibits give growers close-up views of new tech

Allowing growers to watch the latest AgTech products operate in the field was a big part of FIRA USA. Through demonstrations and static displays at the Sept. 19-21 event in Salinas, California, technology providers focusing... more »

FIRA USA AgTech innovations focus on mainstreaming automation

Despite a limited number of robots and automated machines being deployed in some grower fields, more buy-in is needed by venture capital (VC) firms that fund AgTech products. The challenge of making robotics and smart... more »

FIRA USA sets ag robotics, demos for conference

After the successful first edition of FIRA USA in Fresno last year, 2,000 participants and ag leaders will gather at the Salinas Sports Complex from Sep. 19-21 for a global event on ag robotic solutions... more »

Tech event features a robot parade, drone pavilion

From weed control to fertilizer application, harvesting, picking and seeding, FIRA USA is showcasing more than two dozen ag robots with field demonstrations. Over the three-day event, Sept. 19-21, in Salinas, California, robots will be... more »

Registration opens for FIRA USA 2023

Registration is open for FIRA USA 2023. The event hits the ground with farming robots Sept. 19-21 in Salinas, California. The Salinas Sports Complex, home of the famous California Rodeo Salinas, is set to become... more »