watermelon

Watermelon board to present consumer research

The National Watermelon Promotion Board will present its 2022 Watermelon Consumer Research Findings on Nov. 15. The NWPB and its consumer research partner, Aimpoint Research, will review consumers’ attitudes and awareness toward watermelon and compare... more »

Watermelon board ramps up digital presence

This summer, National Watermelon Promotion Board (NWPB) infused fresh online marketing trends into its consumer communications program to not only remain relevant but also thrive in today’s digital landscape. Recognizing that not all consumers need... more »

Grafting watermelons could boost yields for California growers

As growers across California navigate severe drought, supply-chain challenges and rising inflation, reducing inputs has become an existential necessity. And for watermelon growers, a new twist on a thousands-year-old practice is showing real promise. In... more »

Watermelon board focuses on the whole melon — rind included

This month, the National Watermelon Promotion Board launched its largest consumer-focused campaign of the year, Use the Whole Watermelon. The campaign is designed to focus on the... more »

New members appointed to National Watermelon Promotion Board

Agriculture Secretary Tom Vilsack has appointed 13 members to the National Watermelon Promotion Board. Twelve members will serve three-year terms, which began on Jan. 1, and will end on Dec. 31, 2019. The new member... more »

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