Apr 28, 2015The Campbell Soup Co.’s new family portrait
Many of the challenges facing consumer packaged goods companies may be traced to the cultural dynamics that are redefining what constitutes a family, said Denise Morrison, president and chief executive officer of the Campbell Soup Co. This new family dynamic is one aspect of what she called the “seismic shifts” shaking the food and beverage space.
“It’s clear consumers are changing,” Ms. Morrison said April 22 during a presentation at the IRI Summit in Austin. “Their wants are changing, the family structure is different, and an interest in fresh foods is rising.”
She said millennials are challenging how the American family is defined.
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