Jun 28, 2017

Fruit Crop Guesstimate to be held online on Thursday

The 62nd annual Fruit Crop Guesstimate Webinar will be held in a new online format at 3 p.m. EDT on Thursday, June 29, 2017.

Join Fruit Growers News and the Michigan Frozen Food Packers Association (MFFPA) for the 2017 Fruit Crop Guesstimate Webinar – an educational experience for processors, growers, wholesalers and retailers covering expectations for tart cherry, sweet cherry, apple and blueberry crops across the nation.

This online presentation will feature a panel of fruit crop experts, each revealing pertinent data to help guide your growing season.

Participants can link into the free event event by going to this link and registering.

Can’t make the June 29 webinar date? Register and you’ll receive the recorded presentation to view at your convenience.

Fruit Growers News, along with sister publication, Produce Processing, are presenting the Guesstimate in an online format this year for the first time. When the MFFPA announced in May the annual “Guesstimate” would not be held in June 2017 as normally scheduled, Fruit Growers News offered to step in.

Historically, the annual Guesstimate provides crop updates for Michigan-based processors and others with interest as well as a platform for sharing national growing forecasts for various crops. The June 29 online event will following that theme once again.

MFFPA is onboard as a co-presenter of this year’s Guesstimate.

“We thank the organization’s president, Andy Janson, and a task force that is looking at the future of the event, for allowing us to share the stage this year. We look forward to playing a role in enhancing the format in the year’s ahead,” said FGN Managing Editor Gary Pullano. “We look with anticipation to joining MFFPA in considering ways to keep this event current and applicable for Michigan based businesses and others across the country.”

Presenters for this year’s Fruit Crop Guesstimate include Pullano as facilitator. He will be joined by Antonio Leduc, vice chair, Michigan Blueberry Advisory Committee; Mollie Woods, executive director, Cherry Industry Administrative Board; and Mark Seetin, director, regulatory and industry affairs for the USApple Association.

Seetin will discuss the 2017 Crop Estimate that was released this week at the Premier Apple Conference in Syracuse, New York, as well as other apple industry trends.

– Gary Pullano