agritourism
Unveiling the divide: Brand versus logo
A few years ago, I was asked to attend a meeting of a local ag organization who had developed a branding program for their members to use that would identify that their products were produced... more »
Ohio Agritourism Conference and OPGMA Summer Tour join forces
The Ohio Agritourism Conference and OPGMA Summer Tour are combining efforts to provide valuable learning experiences and minimizing the time participants spend away from the farm. This event is designed to provide insights into customer... more »
Farm Market & Agritourism: markups vs. margins
What’s the difference between markup and margin? A retail farm market manager knows that their business needs to make a certain gross profit percentage, in this case, let's say 30%. What do they do? The... more »
First Michigan Agritourism Summit scheduled
Michigan's agricultural and tourism sectors are set to converge at the inaugural Agritourism Summit and pre-summit farm tour. The event, scheduled for May 7-8 in Traverse City, Michigan, will be hosted by Michigan State University... more »
GLEXPO Bus Tour: Where farm marketers exchange ideas
The Great Lakes EXPO Farm Market Bus Tour visited six Grand Rapids, Michigan-area locations featuring a variety of attractions, crops and products. On Dec. 4, the 132 participants packed three buses and visited Andy T’s... more »
Farm Market and Agritourism: Effective pricing methods
Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »
Southeast Regional Fruit & Vegetable Conference registration opens
Registration is open for the Southeast Regional Fruit and Vegetable Conference. The event, scheduled for Jan. 11-14 in Savannah, Georgia, is marketed as the largest educational conference and trade show in the southeastern U.S. that... more »
Inaugural Michigan AgriTourism Summit scheduled for May
Recognizing the importance and value of agritourism to the state of Michigan, agritourism promoters are publicizing the inaugural Michigan Agritourism Summit. The event is scheduled for Wednesday, May 8 at the Hagerty Center in Traverse... more »
Agritourism market booming, aids rural areas, according to report
The agritourism market is booming and is helping not only farms, but also rural regions, according to report by Future Market Insights (FMI), a market research organization. The report, Exploring the Green Bounty: Agro-Rural Tourism... more »
Farm Market & Agritourism: You can benefit from consumer trends, too
A handful of Extension educators with the Food, Family and Health unit contacted me and asked if I could connect them with some farmers market managers. These educators received a small grant to create a... more »
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