Farm Market
Keeping CSA members engaged and loyal
Since the pandemic, community supported agriculture (CSA) programs have enjoyed a resurgence of interest from consumers. We shouldn’t take this renewed interest for granted. Historically, CSA programs rely heavily on member retention for sustainability and... more »
Farm Market & Agritourism: Developing a rewards program
I don’t know about you, but I don’t know that I need another rewards card in my wallet. Seems like every business has some sort of rewards program. Why? Because they work. [caption id="attachment_39841" align="alignright"... more »
GLEXPO Bus Tour: Where farm marketers exchange ideas
The Great Lakes EXPO Farm Market Bus Tour visited six Grand Rapids, Michigan-area locations featuring a variety of attractions, crops and products. On Dec. 4, the 132 participants packed three buses and visited Andy T’s... more »
Free open house gives back to farmers
Cherry Republic will be hosting a free “Love Thy Farmer” open house for farmers at their Glen Arbor, Michigan, location in collaboration with Michigan State University Extension. The open house will be from 4:30-7:30 p.m.... more »
Farm Market and Agritourism: Effective pricing methods
Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »
Farm Market & Agritourism: Establish your business as a destination
In digital marketing, we usually create a website first and think about the mobile appearance second. It may be time to reverse that practice, particularly if we attempt to develop a sense of destination with... more »
Farm Market & Agritourism: Revolutionize customer relationships
In the rapidly evolving digital landscape, businesses are continually seeking innovative ways to connect with their customers. One of the most potent strategies that has emerged in recent years is the seamless integration of marketing... more »
New Michigan horticulture group leader embraces change
Beth Hubbard is not one to shy away from assessing a situation and making changes. She did so after 28 years as an executive in the automotive industry, moving back to her family’s farm. Since... more »
USDA programs support local produce
The USDA’s Agricultural Marketing Service has awarded more than $32 million for 98 grant projects to expand and strengthen local and regional food systems and increase the availability of locally grown agricultural products. The funding... more »
Farm Market & Agritourism: You can benefit from consumer trends, too
A handful of Extension educators with the Food, Family and Health unit contacted me and asked if I could connect them with some farmers market managers. These educators received a small grant to create a... more »
Current Issue
Michigan researchers flag rising grape risks
Blueberry legacy: Tawas Blueberry Farm remains a staple of its community
Organic Grower: Mechanical advances help target weeds in organic vegetable farm setting
Farm Market & Agritourism: Identifying underperforming products in your farm market
Ag Labor Review: Low-hanging fruit opportunities
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