USHBC

USHBC celebrates 2021 successes with annual Impact Report

The U.S. Highbush Blueberry Council is recounting its success last year with the arrival of its 2021 Impact Report. The annual report outlines the council’s retail programs, foodservice sales, and fresh and frozen berry sales,... more »

USHBC names inaugural Blueberry Industry Leadership Program

The U.S. Highbush Blueberry Council has chosen the inaugural class of its Blueberry Industry Leadership Program. Launched in March, the program is designed to elevate up-and-coming leaders in the blueberry industry by providing in-depth training,... more »

Guide helps boost sales throughout National Blueberry Month

July is National Blueberry Month, and the U.S. Highbush Blueberry Council (USHBC) has packed the entire month with promotions to drive blueberry sales and pique consumer interest to Grab a Boost of Blue. The group... more »

Lights! Camera! Blueberries!

The U.S. Highbush Blueberry Council is asking for growers to participate in National Blueberry Month (July) through mini videos introducing themselves to consumers. The video initiative is part of USHBC's 31-day consumer campaign throughout July... more »

USHBC president named Ag Association Leader of the Year

Kasey Cronquist, president of the U.S. Highbush Blueberry Council, has been named the National Agri-Marketing Association’s Ag Association Leader of the Year for 2022. Cronquist was recognized at an awards ceremony on April 7 at... more »

Frozen blueberry storage down compared to 2017, 2016

July’s cold storage of blueberries is down compared to the last two years, the U.S. Highbush Blueberry Council (USHBC) recently reported. “At the end of July 175.3 million lbs. of blueberries were reported in cold... more »

USHBC’s first advertising campaign outperforming forecast

The U.S. Highbush Blueberry Council (USHBC)’s advertising campaign to increase consumer demand for its berries is off to a good start. Results for the campaign, ‘Positively Bluetiful,’ are significantly exceeding expectations in the first six... more »

7 seats on U.S. Highbush Blueberry Council open for election

The U.S. Highbush Blueberry Council (USHBC) is seeking nominations for individuals to fill seven positions on the council. Current terms of four USHBC Regional Members, as well as a USHBC importer, exporter, and a public... more »

Current Issue

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Mark Longstroth, a ‘wealth of knowledge’ for Michigan blueberries, honored

Arkansas fruit breeder’s progeny grown throughout the world

Tech helps growers produce better blueberries

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Pest, disease controls keep Michigan blueberry growers busy

Farm Market column: What’s the difference between markup and profit?

Ag Labor Review: Will 2022 be remembered as the Year of Ag Labor Regulations?

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