Marketing

IFPA launches accelerator to boost technology in fresh industry

International Fresh Produce Association (IFPA) has launched the Fresh Field Catalyst, an accelerator program, to attract start-up, scale up and international technology solution providers interested in entering the global produce market. “As we move towards... more »

Award-winning documentary, ‘The Last Harvest,’ to be part of watch party

Driscoll’s award-winning documentary, “The Last Harvest,” is heading to the big screen at the SXSW film festival, giving viewers a rare glimpse into the critical labor shortage problem in the agricultural industry – and the challenges... more »

California Strawberries launches major marketing campaign

In time for National Strawberry Day, California Strawberries is set to amplify strawberries and their many health benefits via the new year-long, consumer-focused campaign ‘Love, Strawberries.’ Inspired by the love and the care the heart-healthy... more »

January report shows shoppers buy less while produce prices rise

Consumers are more concerned about inflation than COVID-19 these days, according to the monthly primary shopper survey series by IRI in partnership with Anne-Marie Roerink, president of 210 Analytics. “In January, 38% of the population... more »

Michigan Craft Beverage Council names 13 recipients of 2022 research grants

The Michigan Craft Beverage Council (MCBC) has announced 13 projects will receive funding through its 2022 research grant program. MCBC recommended $335,000 in project support for research and education, advancing agricultural inputs for craft beer,... more »

Affinor Growers signs strawberry wholesale distribution agreement

Affinor Growers Inc. announced Feb. 15 that it has signed a non-exclusive agreement with Berrymobile Fruit Distribution Inc. for the distribution of Affinor’s strawberries. Berrymobile is a Vancouver, British Columbia-based-distribution company that supports and promotes... more »

Feb. 1 fresh apple holdings totaled 77.6M bushels, 0.8% less than 2021

The U.S. Apple Association has released the February edition of USAppleTracker. According to the survey, the total number of apples in storage on Feb. 1, 2022, was 111.1 million bushels, 1.4% less than last February’s... more »

Virginia MarketMaker cited for innovation in connecting growers, marketers

It doesn’t take much effort to order an item off a restaurant menu or choose a piece of produce from the supermarket. For many these days, it’s as simple as downloading an app and waiting... more »