Marketing
Inflation prompted some shifts in fruit, vegetable demand in September
September continued where August left off. The stellar 2020 performance for fresh produce was secured by better trip conversion and an increase in spend per trip. In 2021, engagement remained high with only small decreases... more »
Great Lakes EXPO Farm Market Bus Tour returns
The annual Great Lakes EXPO Fruit & Vegetable EXPO's annual Farm Market Bus Tour is back for 2021. Join Fruit Growers News and Vegetable Growers News for the bus tour and visit some of west... more »
Making the healthy choice the easy choice in Virginia
Fresh produce isn’t hard to come by at any of Virginia’s more than 250 farmers markets. Some might call the rainbow of offerings, from bright red tomatoes this summer to earthy purple beets this fall,... more »
October proclaimed Michigan Apple Month
Gov. Gretchen Whitmer has proclaimed October to be Michigan Apple Month, recognizing the importance of the Michigan Apple industry. Michigan is known for its diverse agriculture, which includes many specialty crops such as apples. Apples... more »
Gov. Whitmer proclaims October as Michigan Agritourism Month
Gov. Gretchen Whitmer has proclaimed October as Michigan Agritourism Month. The month-long celebration recognizes the economic and social benefits of agritourism to our state’s farms and communities. Michigan Agritourism Month is a special time to... more »
Pear Bureau Northwest welcomes new marketing communications manager
Pear Bureau Northwest is pleased to announce Jim Morris has joined the organization as Marketing Communications Manager. Morris brings over 12 years of combined retailer and marketing experience to the Pear Bureau Northwest team. Most... more »
USDA introduces new insurance policy for farmers who sell locally
The USDA is rolling out a new insurance option specifically for agricultural producers with small farms who sell locally. The new Micro Farm policy simplifies record keeping and covers post-production costs like washing and value-added... more »
Colorado grant program to fund projects building on Colorado Proud brand
Applications are now open to Colorado farmers, ranchers, and food businesses looking to show they’re Colorado Proud. The Colorado Proud Marketing and Technical Assistance grant program will award competitive grants to Colorado food and agricultural... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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