Marketing
2021 crop of WSU’s Cosmic Crisp apples will hit stores early
The third harvest of Washington State University’s Cosmic Crisp apple will hit stores well before Apple Cup. The official 2021 release date for the apple, Nov. 8, is weeks earlier than the first two crops... more »
New promotional opportunity available for agritourism venues
The American Farm Bureau Foundation for Agriculture is looking for orchards, pumpkin patches, corn mazes and more to showcase on a new app dedicated to connecting consumers with agritourism venues. The American Farm Trail app, created... more »
USHBC details its 2021-2025 strategic plan for blueberries
The U.S. Highbush Blueberry Council has announced details around its recently approved 2021-2025 strategic plan, which charts an ambitious course to exponentially grow the volume and value of blueberries domestically and across the globe. The comprehensive... more »
United Fresh releases FreshFacts on Retail Q2 2021 Report
United Fresh Produce Association’s Q2 2021 issue of FreshFacts on Retail is now available. Sponsored by Mucci Farms, this issue reports that vegetable declines mainly drove produce trends in Q2, despite growing fruit dollars. However,... more »
Washington Apple Commission launches new website
The Washington Apple Commission, the industry marketing arm for international promotions, has updated its website to create a modern and visually striking “one-stop-shop” for all things Washington apple – from the newest varieties to delicious... more »
Little change seen in ‘new approach’ on China trade
California agricultural exporters looking for improved U.S.-China trade relations – and lifting of Chinese retaliatory tariffs on farm goods they hope to sell to the Asian market giant – may need to hang tight. Some... more »
Gov. Whitmer, ag director celebrate Farm to School Month with apples
Gov.Whitmer, Lt. Governor Gilchrist and Michigan Department of Agriculture and Rural Development Director Gary McDowell bit into Michigan apples Oct. 14 to celebrate the Great Lakes Great Apple Crunch and Farm to School Month. They... more »
Webinar connects community supported ag farmers in Michigan, Indiana and Ohio
The in-person "Thinking Inside the Box: Growing CSA’s Across the Tri-State Region Conference" originally scheduled for Oct. 24-25, 2021, has been postponed until 2022 due to continued concerns over gathering at this time. In its... more »