Marketing
Brain health program urges consumers to ‘Grab a Boost of Blue and Walnuts, Too’
Brain Health Month has officially kicked off, and to generate consumer engagement and increase demand among new audiences, the United States Highbush Blueberry Council is teaming up with the California Walnut Board to launch a... more »
Victoria Wittenbach continues reign as 2021 Michigan Apple Queen
Victoria Wittenbach of Belding, Michigan, will serve as the 2021 Michigan Apple Queen. Sarah Rasch of Grand Rapids is first runner-up. They were crowned as Michigan Apple “royalty” in December 2019, however, the COVID-19 pandemic... more »
California pear growers confident of a strong 2021 marketing effort
As the California pear industry gears up for the coming harvest set to begin in early July, farmers are focusing on one thing – giving consumers a good eating experience. The California Pear Advisory Board (CPAB)... more »
Berry producer uses SIMBA barcode tracking help expand busines
In 2007 when Sara Osborne purchased Peters Cranberries, her father-in-law’s cranberry farm on the Oregon coast, she didn’t expect cranberry prices to soon plunge by 80%, sending the whole industry into shock. Yet that is... more »
New regional marketing manager welcomed at Pear Bureau Northwest
Pear Bureau Northwest has added Michele Hoard to the company as the new regional marketing manager for the Midwest region. Through her work consulting with domestic and international brands, including the National Mango Board, New... more »
United Fresh, PMA see positive vote results on new organization
Produce Marketing Association and United Fresh Produce Association held a member vote this week to seek approval to move forward in creating a single new organization representing the global produce and floral communities. Each organization... more »
Fresh produce demand remains well above normal levels
Shoppers are increasingly choosing to grocery shop inside the store as COVID-19 concerns abate. “While online grocery shopping certainly remains elevated from the pre-pandemic levels, we saw an increase in in-store shopping along with more... more »
Small scale Florida growers linked with post-pandemic digital marketing options
Small-scale grower operations have their advantages despite being challenged by access to large markets and limits on resources. In urban and rural environments, challenges that emerged from COVID-19 brought small-scale farms to light. Having an... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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