Marketing
Riverdance Farms finds success with farm-visiting crowd
Like most small-to-medium farms across the country, Riverdance Farms in Livingston, California had to – and still is – navigating the new farm business landscape in this COVID-19 era. Consumer demands have undoubtedly changed, some... more »
Two branded apple varieties gain consumer momentum
The latest Nielsen dataset* indicates that Cosmic Crisp and Autumn Glory apples are gaining momentum with consumers. Both varieties led the national apple category in percentage growth of dollars and pounds for the three months... more »
First NASDA Women’s Farm2Food Accelerator chooses Oregon women
The National Association of State Departments of Agriculture Foundation, in partnership with the Oregon Department of Agriculture and the Washington State Department of Agriculture, has launched the first Women's Farm2Food Accelerator. The Women’s Farm2Food Accelerator will help... more »
CMI Orchards sees strong sales of branded apples, including Envy and Jazz
Wenatchee, Washington-based CMI Orchards recently announced strong branded apple sales growth for several of its brands. According to a news release, Jazz apples have jumped into the second position for branded apple sales across the... more »
Shippers to retailers: ‘Consumers want more SweetTango’
Poised to begin the second half of their marketing season, SweeTango apple growers across North America are advising their best retailers to stock up to meet continued strong demand from the variety’s passionate consumer fans.... more »
Washington Wine reports smaller harvest, good quality in 2020
Washington’s winegrape crop may have been smaller in 2020, but according to farmers and winemakers – quality is high. The Washington State Wine Commission’s annual Grape Production Report, compiled with information provided by all Washington... more »
Fresh produce sales added $483M versus comparable period in 2020
“In December, we saw consumers moving around much more than any other month during the pandemic,” said Jonna Parker, Team Lead Fresh for IRI. “But come February, trips and basket size trends moved back to... more »
Apple Research and Development Program continuation Ok’d in New York
The New York State Department of Agriculture and Markets announced March 18 that the state’s apple industry has voted in support of continuing the Apple Research and Development program (ARDP). New York apple growers are... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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