Marketing
Fresh apple holdings sit at 18% less than a year ago, USApple reports
The U.S. Apple Association has released Market News, its seventh report on the 2020 apple crop. According to the survey, this year's fresh apple holdings on May 1, 2021, totaled 38 million bushels, 18.8% less... more »
PMA Foodservice open and taking reservations for July 21-22
Produce Marketing Association (PMA) has officially opened registration and hotel reservations for PMA Foodservice 2021 which will be held in Monterey, California, from July 21-22. The event invites all industry members and partners from across the foodservice supply... more »
Arctic apples now available for purchase on Amazon Fresh in select areas
Summerland, British Columbia-based Okanagan Specialty Fruits, developer and grower behind the Arctic apple, announce d5 oz. and 10 oz. packages of Arctic Granny and Arctic Golden fresh apple slices will be available on Amazon Fresh... more »
Growmark supports North American Student Agribusiness Sales Competition
Growmark is a supporter of the National Agri-Marketing Association Collegiate Sales Competition, which announced winners from around North America this week. This was the second year for the event, which was held virtually April 14-15 with... more »
Northwest Pear industry doubles down on its commitment to flavor
The pear industry in the Pacific Northwest has added a regulation for Anjou pears in a move to increase consumer satisfaction when they purchase pears in the early season. “The pear industry understands that flavor... more »
USDA terminates 10 US consumer standards that impede marketing of specialty crops
USDA Agricultural Marketing Service announced April 16 the termination of 10 U.S. consumer standards that are obsolete and impede the effective marketing of specialty crops. Agricultural Marketing Service (AMS) is terminating the consumer standards for... more »
Pennsylvania encourages farmers’ markets to get free equipment for SNAP
Pennsylvania Agriculture Secretary Russell Redding and Human Services Secretary Teresa Miller recently highlighted an opportunity for farmers' markets to address food security in their local communities and expand their consumer base by taking advantage of... more »
PMA, United Fresh to hold member vote on plans for new global organization
The Boards of Directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) will each host a member vote seeking consent in support of the resolution unanimously approved on March 29,... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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