Marketing
USDA awards $392,791 to support expansion of Michigan farmers’ markets
U.S. Sen. Debbie Stabenow, D-Michigan, Ranking Member of the U.S. Senate Committee on Agriculture, Nutrition, and Forestry, announced Dec. 10 new federal support to help expand Michigan farmers' markets all across the state. This investment... more »
Stemilt awarded Progressive Grocer’s 2019 Category Advisor
Wenatchee, Washington-based Stemilt Growers was awarded Progressive Grocer’s 2019 Category Advisor for its ready-to-eat ripened pear program, RipeRite, and Operation Flavor initiative. Progressive Grocer’s category awards are presented to shopper-centric companies who utilize data analysis... more »
USApple: Total apples in storage 17% above 2018 levels
The December 2019 edition of the U.S. Apple Association's Market News has been released. This is the second report on the 2019 apple crop – and the first edition with a newly designed format that... more »
Produce marketing veteran joins Starr Ranch Growers
Krista Beckstead, a produce industry marketing veteran, joined Wenatchee, Washington-based Starr Ranch Growers as a marketing and brand specialist. In the new role for the company, Beckstead will work on brand strategy, product development and... more »
Pear Bureau Northwest amplifies World Pear Day with new media content
With the fourth annual World Pear Day taking place across the globe on December 8th, Pear Bureau Northwest (PBNW) has developed a handful of new assets to amplify the event across the digital landscape with consumers.... more »
Match employee roles to farm market needs
Farms that sell produce while using entertainment to attract people to the farm are complicated operations. For Eckert’s Orchard at Versailles, Kentucky, it’s essentially meant having three employee teams. The need for different types of... more »
US official: Trade must be free, fair, reciprocal
Free, fair and reciprocal trade for U.S. agriculture was the resounding message from Agriculture Under Secretary Ted McKinney at the U.S. Apple Association’s 2019 Outlook and Marketing Conference in Chicago. McKinney spoke in August at... more »
USHBC selects Sterling-Rice Group to lead food service program
The U.S. Highbush Blueberry Council (USHBC) has named the Sterling-Rice Group (SRG) as its agency of record with responsibility for integrated food service marketing and promotional activities for the council and the blueberry industry. SRG... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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