Mar 24, 2021

Two branded apple varieties gain consumer momentum

The latest Nielsen dataset* indicates that Cosmic Crisp and Autumn Glory apples are gaining momentum with consumers. Both varieties led the national apple category in percentage growth of dollars and pounds for the three months ending Feb. 27.

Autumn Glory sales increased 40% in dollars and 88% in pounds. Average retail price was at $2.06, ideal for consumer trial, yet strong relative to the category. Looking at absolute pounds increase, Autumn Glory ranked #6 and in dollars ranked #9.

“Autumn Glory is one of the highest ranked branded apples with customers who purchase it both in stores and online. During the recent explosion in online grocery shopping, it has proven to be a durable apple that holds up during ‘the last mile,’” Catherine Gipe-Stewart, communication manager for Domex Superfresh Growers, said in a news release. “We are always complimented on Autumn Glory’s unique flavor profile, but receiving high ratings after this pandemic year of at-home delivery is truly the ultimate compliment.”

In its sophomore year, Cosmic Crisp apple is breaking barriers that took other varieties decades, says Gipe-Stewart. In the last quarter alone, Cosmic Crisp brought in $15 million dollars. Cosmic Crisp was up 48 percent in dollars and 74 percent in pounds in the three months ending February 27. Average retail was a strong $2.63, but down -$0.46 less than last year, which should drive further adoption.

^{In the last quarter, Cosmic Crisp brought in $15 million dollars, says Superfresh Growers.}

Anticipate Cosmic Crisp to continue climbing the apple rankings in the coming months and years. The excitement around the apple, and the volume expected, will continue to launch this Apple of Big Dreams.

^{*Nielsen Data November 29, 2020 – February 27, 2021}