Farm Market
Understanding and addressing customer pain points
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hinder their experience.... more »
How to build a strong value proposition for direct-to-retail fruit marketing
One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one reflects its values and the reason it is in... more »
Farm market pricing survey
Great American Media Services, which publishes Fruit Growers News and Vegetable Growers News, is seeking farm market operator input. Properly pricing farm market produce and goods can be tricky. In the 2025 Farm Market Pricing... more »
Great Lakes EXPO bus tour showcases farmers market fruit marketing ideas
The Great Lakes EXPO Farm Market Bus Tour offered participants a firsthand look at farmers market fruit marketing in action across the Grand Rapids, Michigan area. On December 9, 146 attendees filled three buses to... more »
Email marketing strategies for farm businesses
There has been a lot of discussion about various marketing methods, particularly regarding social media. Social media is an important part of any business marketing strategy, but sometimes we get so focused on social media... more »
New markets may be required for organic growers
When Jeff and Annie Main of Good Humus Farm began farming in Yolo County nearly half a century ago, one of the first challenges they encountered was finding a market for their organic produce. “In... more »
Farm Market & Agritourism: Best practices for a successful season
In my great-grandfather’s diary of his farming activities, most Saturday entries read "In market." One can only imagine what it took in the late 1800s to prepare for a day of selling. While it is... more »
NAFDMA to host webinar on improving farm market sales
NAFDMA, the International Agritourism Association, is sponsoring a webinar to address how farm marketers can improve farm store sales. “Understanding key factors limiting farm store retail success” is scheduled for Jan. 29 at 1:00 p.m.... more »
Measuring success with a marketing plan
I don't know about you, but I need a plan to get up in the morning. Without one, there is a good chance that not much gets done that day. If you own a business,... more »
University of Vermont surveying growers on visitor access
A survey is being conducted by the University of Vermont (UVM) on how much growers and agriculture operations open their arms for visitors entering their properties. The university is polling U.S. ag operations on how... more »
Current Issue
Big apple: Large 2025-26 apple crop forecast
IFTA summer tour shows Canadian tree fruit methods
Shifting labor landscape: Actions spark optimism for long-term reform
Strong connections and innovation at the 2025 Great Lakes EXPO
Hanulcik Farm Market & Orchard’s central Michigan fruit heritage
Farm Market & Agritourism: What to do when market fluctuation affects prices
Ag Labor Review: H-2A wages: market vs. mandate
see all current issue »
