Marketing
Crunch Time Apple Growers makes plans for SnapDragon, RubyFrost
This year’s harvests of the new SnapDragon and RubyFrost apples are underway with crops expected to be the biggest ever. Behind these two apple varieties is Crunch Time Apple Growers, ready with trade and consumer... more »
NYS grown, certified food program launches
A New York State Grown & Certified program has been launched, as well as a new $20 million food hub in the Bronx to increase access to farm-fresh produce. The New York State Grown &... more »
Evaluation services available to Michigan farmers’ markets
Growing Hope, based in Ypsilanti, Michigan, is offering evaluation services to farmers' markets that are members of the Michigan Farmers Market Association (MIFMA). MIFMA is an organization that attempts to unify all farmers' markets across the... more »
Forecast: U.S. apple crop holds steady in 2016
The U.S. Apple Association has estimated the size of the 2016 U.S. apple crop: 245.9 million bushels. If it holds, the crop will be 3 percent bigger than last year’s and 3 percent bigger than... more »
Blueberry industry to continue research, promotion order
Highbush blueberry producers and importers have voted to continue the Blueberry Promotion, Research and Information Order. In a referendum held from July 5 to July 28, 74 percent of the producers and importers voting, and... more »
Farmers markets, farms use Pokemon Go to draw customers
Farmers markets and farm marketers are tapping into the Pokemon Go phenomenon to attract visitors and customers. The app has reached more than 30 million downloads in the U.S., and as many as 25 million... more »
Western Growers updates Produce Price Index website
Western Growers has revamped its “Produce Price Index” (PPI) website to allow consumers to identify the price difference between what customers pay at grocery stores for fresh produce and what farmers receive for their products.... more »
New marketing website launched for produce industry
The Produce Nerd, a new online social marketing tool, has been launched to introduce the general public to the produce industry. The Produce Nerd provides information on where produce came from and the work that goes... more »
Jim Allen will step down from NYAA in January
Jim Allen will retire as president and CEO of New York Apple Association (NYAA) on Jan. 2, 2017. Allen has headed the NYAA since 2000. Allen joined NYAA in 1996 as retail program director, and was... more »
FreshFacts on Retail Q1 results released
Organic produce sales have surpassed the $1 billion mark, while consumers continue to drive demand for convenience and value-added items, according to the United Fresh Produce Association’s Q1 2016 edition of the FreshFacts on Retail... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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