Marketing

Applications now available for the 2016 Michigan Apple Queen

Women with a connection to the Michigan apple industry are encouraged to apply for the 2016 Michigan Apple Queen title. The application deadline is Oct. 16, 2015. The new queen will be crowned at the... more »

WSU launches new tree fruit website for growers

With the support of the WSU Tree Fruit Endowment from Washington tree fruit growers, WSU created a new website designed specifically for industry personnel. The site is simply known as “WSU Tree Fruit." The project was... more »

USDA Fruit and Vegetable Program changes name to Specialty Crops Program

USDA’s Agricultural Marketing Service (AMS) is changing the name of the Fruit and Vegetable Program to the Specialty Crops Program effective immediately. Because of the expansion of products covered, the program name is being changed to... more »

Tour teaches bloggers about tart cherry industry

As harvest winds down, this is a great opportunity for me to thank the many growers who helped with all of the tours this summer. Harvest is a busy time for cherry farmers across the... more »

MAC using social media to educate and engage with consumers

The Michigan Apple Committee (MAC) launched a social media campaign Sept. 1 with the help of global PR and marketing firm, Weber Shandwick. The campaign will increase Michigan Apples’ online engagement, in an effort to... more »

Committee announces Michigan processing apple prices

The Michigan Processing Apple Growers Marketing Committee has negotiated the following minimum processing apple prices with some processors for the 2015 crop:Ida Red 2.5 inches and up: $14/cwt.Jonathan, Jonagold and Crispin 2.5 inches and up:... more »

PMA High Performance Management Conference set for Sept. 14

Now in its third year, Produce Marketing Association Foundation for Industry Talent’s (PMA Foundation) High Performance Management Conference (HPMC) offers produce and floral industry members a chance to reinforce training for their managers and other... more »

Susan McAleavey Sarlund named new NYAA’s Northeast account manager

Susan McAleavey Sarlund has been named Northeast account manager for the New York Apple Association (NYAA), succeeding her father and New York apple industry icon John McAleavey in that position. McAleavey Sarlund previously served as... more »

Beekeepers are now ‘farmers’ in Washington state

A new law that defines Washington’s commercial beekeepers as farmers will enable the state to better reap the benefits of healthy bee populations while boosting a critical profession, according to a bee expert at Washington... more »

Cranberry Marketing Committee launches new foodservice website

The Cranberry Marketing Committee, USA (CMC) announces the launch of its new website, Cranberry Foodservice USA. The website provides resources that can help foodservice professionals incorporate the cranberry – America’s Original Superfruit – into meals... more »


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