Marketing

Ambrosia and Honeycrisp lead top 10 sales dollars

According to Robb Myers, vice president of sales for CMI, the data shows that consumers continue to look for highly flavored apples like Ambrosia.“It’s pretty impressive when you consider that in the top 10 selling... more »

BREAKING: Northwest Michigan assesses storm impact

Agricultural businesses were busy assessing storm damage Aug. 3 to orchards and packinghouses following strong thunderstorms overnight in the Grand Traverse region of northwestern Michigan.Tom Berg, director of marketing for the Shoreline Fruit cooperative of... more »

New York Apple Growers unveils new organization name

After their recent launch of the SnapDragon and RubyFrost apple varieties, New York Apple Growers (NYAG) has changed its name to Crunch Time Apple Growers. The organization is comprised of 145 grower members who are... more »

Storage Control Systems wins UK grant to study SafePod technology

For Jim Schaefer and the Storage Control Systems (SCS) team, business is about much more than the bottom line. Business is about family. “Fruit growers are people persons,” said Schaefer, president of SCS. “They want... more »

Fruit Crop Guesstimate shows winter’s impact

Coming off back-to-back winters that challenged Michigan growers, industry leaders gathered June 24 to guess the size of 2015’s fruit crops. “We’ve experienced two harsh winters in a row and we’re also continuing to experience... more »

Marketing order approval could boost cranberry promotion

In light of considerable market turmoil in the U.S. cranberry industry in recent years, Michelle Hogan was a bit surprised when growers recently approved the continuance of the industry’s federal marketing order. Hogan, newly appointed... more »

USDA broadens crop insurance options for fruit producers

The U.S. Department of Agriculture (USDA) announced the expansion of crop insurance to provide additional options for fruit and nut producers. The Supplemental Coverage Option (SCO) and the Actual Production History (APH) Yield Exclusion are... more »

Jolene Brown to keynote farm marketing program at Great Lakes EXPO

Jolene Brown will make the keynote presentation for the farm marketing program at the 2015 Great Lakes Fruit, Vegetable and Farm Market EXPO, to be held Dec. 8-10 in Grand Rapids, Michigan.Brown is a farmer,... more »

Florida Citrus Commission appoints interim executive director

The Florida Citrus Commission unanimously appointed Shannon Shepp as interim executive director of the Florida Department of Citrus.Shepp has served as the Department’s deputy executive director since August 2013, where she has been responsible for... more »

NovaSource adds a pair of new staff members to their team

NovaSource, the crop protection business unit of Tessenderlo Kerley (TKI), announced the addition of Tim Kuechmann as account manager for the Pacific Northwest and Newton Roda as director of international business, Southern Cone, South America.Kuechmann... more »


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