Washington Apple Vote for Additional Penny Falls Short
In December, just under 60 percent of Washington’s apple growers voted to authorize the penny, but 67 percent were needed.
“We got a plurality, but two-thirds is hard to do,” said David Carlson, commission president.
The commission sought permission from apple growers to levy up to 1 cent more per box, in increments or the full cent – as needed and at the board’s discretion. The current assessment level is 3.5 cents per 42-pound box on apples packed for fresh market.
The commission spends the money it collects from Washington’s 3,200 growers – more than $3 million a year – in foreign market development, Carlson said. Costs have risen in recent years with the higher cost of travel and the weakening value of the dollar, especially in Europe and Canada.
But a relatively short apple crop worldwide, strong domestic demand for apples and good apple prices may have convinced growers that more money for promotion wasn’t necessary. Carlson believes export market development is critical and that apple growers should make maximum use of federal dollars available under the Market Access Program. The government matches $3 for every $1 growers spend on export promotions.