Marketing

Backing local farms top reason to buy fresh produce

When it comes to buying fresh produce, northern New Englanders value maintaining local farmland, supporting the local economy, and buying produce without pesticides, according to new research from the University of New Hampshire. The research... more »

UF study: Red makes consumers retain label awareness

For many people, red means “stop,” and that’s what consumers are doing when they see that color on food information labels, according to a new study led by a University of Florida researcher. Zhifeng Gao,... more »

Michigan group cites newly re-certified market managers

The Michigan Farmers Market Association (MIFMA) has recognized seven farmers' market managers who were certified through the Market Manager Certificate Program (MMCP) and have since become re-certified after participating in continuing education opportunities. In order to... more »

Michigan wine industry contributes $5.4 billion to economy

The Michigan Grape & Wine Industry Council has published the results of an economic impact study confirming what members of the industry have long suspected – the growing industry is a substantial contributor to the... more »

Crunch Time’s SnapDragon gets marketing boost

Crunch Time Apple Growers had one goal in mind when starting their brand refresh for SnapDragon Apples for 2017 – engage their consumers, and sell more apples than ever before. They took a multi-tiered approach to... more »

Restaurants cited for sourcing foods in Michigan

During the 50th annual Michigan Restaurant Show in Novi, five Michigan restaurants were presented with “Michigan GROWN, Michigan GREAT” awards. The awards – established to recognize restaurants that source fresh Michigan fruit, vegetables, meat, fish,... more »

Pear Bureau Northwest salutes Sprouts Farmers’ Markets

Pear Bureau Northwest is excited to present the award for 2017 Pear Retailer of the Year to Sprouts Farmers Markets Produce Warehouse. The award, which will be presented on the show floor of the 2017... more »

‘Organic’ and ‘non-GMO’ offer little distinction for consumers

Consumers are confused between foods labeled as “organic” and “non-genetically modified,” according to a new study led by a University of Florida professor. In fact, researchers found that some consumers view the two labels as... more »