Marketing

USDA Fruit and Vegetable Program changes name to Specialty Crops Program

USDA’s Agricultural Marketing Service (AMS) is changing the name of the Fruit and Vegetable Program to the Specialty Crops Program effective immediately. Because of the expansion of products covered, the program name is being changed to... more »

Tour teaches bloggers about tart cherry industry

As harvest winds down, this is a great opportunity for me to thank the many growers who helped with all of the tours this summer. Harvest is a busy time for cherry farmers across the... more »

Great Lakes EXPO expands trade show for farm market exhibitors

The Great Lakes Fruit, Vegetable and Farm Market EXPO will add a second Trade Show Hall for 2015. The new hall, designated especially for farm market exhibitors, will be located just across the aisle from... more »

US Ag Centers’ YouTube channel ready for National Farm Safety Week

The 10 U.S. Agricultural Centers funded by the National Institute for Occupational Safety and Health (NIOSH) are positioned to promote safety solutions during National Farm Safety and Health Week (Sept. 20-26), and year round. The... more »

MAC using social media to educate and engage with consumers

The Michigan Apple Committee (MAC) launched a social media campaign Sept. 1 with the help of global PR and marketing firm, Weber Shandwick. The campaign will increase Michigan Apples’ online engagement, in an effort to... more »

Past, present, future of U.S.-Cuba trade relationship

Since December 2014, when the United States and Cuba announced the intention to restore diplomatic ties for the first time in more than half a century, the U.S. has taken steps to ease restrictions on... more »

Payment card change shifts fraud liability onto merchants

There’s a change coming Oct. 1 that will affect merchants who accept credit card payments – including farm markets and agritourism operations. The coming deadline marks a shift by the U.S. payment-card industry to EMV (Europay, MasterCard... more »

PMA Fresh Connections Southern Africa draws a large crowd

A record number of attendees gathered in Cape Town, South Africa for the 5th PMA Fresh Connections Southern Africa Conference & Expo on Aug. 12-13. The event, one in a series of PMA international conferences,... more »