Marketing

New York Apple Growers unveils new organization name

After their recent launch of the SnapDragon and RubyFrost apple varieties, New York Apple Growers (NYAG) has changed its name to Crunch Time Apple Growers. The organization is comprised of 145 grower members who are... more »

Fruit Crop Guesstimate shows winter’s impact

Coming off back-to-back winters that challenged Michigan growers, industry leaders gathered June 24 to guess the size of 2015’s fruit crops. “We’ve experienced two harsh winters in a row and we’re also continuing to experience... more »

Marketing order approval could boost cranberry promotion

In light of considerable market turmoil in the U.S. cranberry industry in recent years, Michelle Hogan was a bit surprised when growers recently approved the continuance of the industry’s federal marketing order. Hogan, newly appointed... more »

USDA broadens crop insurance options for fruit producers

The U.S. Department of Agriculture (USDA) announced the expansion of crop insurance to provide additional options for fruit and nut producers. The Supplemental Coverage Option (SCO) and the Actual Production History (APH) Yield Exclusion are... more »

Jolene Brown to keynote farm marketing program at Great Lakes EXPO

Jolene Brown will make the keynote presentation for the farm marketing program at the 2015 Great Lakes Fruit, Vegetable and Farm Market EXPO, to be held Dec. 8-10 in Grand Rapids, Michigan.Brown is a farmer,... more »

Florida Citrus Commission appoints interim executive director

The Florida Citrus Commission unanimously appointed Shannon Shepp as interim executive director of the Florida Department of Citrus.Shepp has served as the Department’s deputy executive director since August 2013, where she has been responsible for... more »

NovaSource adds a pair of new staff members to their team

NovaSource, the crop protection business unit of Tessenderlo Kerley (TKI), announced the addition of Tim Kuechmann as account manager for the Pacific Northwest and Newton Roda as director of international business, Southern Cone, South America.Kuechmann... more »

Increase of spotted wing Drosophila in berry crops

Monitoring for spotted wing Drosophila (SWD) over the past week has revealed an upswing in the catches of SWD in monitoring traps. Numbers have gone from a few per trap to some catching more than... more »