Marketing

Pear marketing focuses on snacking

Harvest is nearing completion for the Northwest pear growers of Washington and Oregon. Over the next months, 10 pear varieties will be at their peak, putting a fresh crop of Northwest-grown pears within easy reach... more »

Chinese importers touring Northwest apple industry

Nine Chinese importers are visiting Washington state and Oregon this week to learn more about their apple and pear industries, according to the Washington Apple Commission (WAC). WAC and Northwest Pear Bureau are jointly sponsoring... more »

Crunch Time Apple Growers launches SnapDragon apples

SnapDragon apples, grown in New York State and available exclusively from Crunch Time Apple Growers, are debuting at retailers throughout the Northeast, Mid-Atlantic and Southeast regions starting in October. After a successful limited release in... more »

CIAB releases 80 percent of the 2015 tart cherry crop

The Cherry Industry Administrative Board (CIAB), the national marketing order for red tart cherries, recently determined the quantity of tart cherries that should be made available to the domestic market for the 2015/16 crop year:... more »

Agritourism operations must prepare for emergencies before they happen

If there’s an emergency at your agritourism operation, do you have a plan in place to deal with it? Eric Barrett, an Ohio State University Extension educator, advises farm markets on how to deal with... more »

Washington apples see promise in export markets

Washington state will produce 125.2 million standard 40-pound boxes of fresh apples in 2015, according to the Washington State Tree Fruit Association (WSTFA). The forecast, made in early August, is down 10.5 percent from 2014’s... more »

Applications now available for the 2016 Michigan Apple Queen

Women with a connection to the Michigan apple industry are encouraged to apply for the 2016 Michigan Apple Queen title. The application deadline is Oct. 16, 2015. The new queen will be crowned at the... more »

WSU launches new tree fruit website for growers

With the support of the WSU Tree Fruit Endowment from Washington tree fruit growers, WSU created a new website designed specifically for industry personnel. The site is simply known as “WSU Tree Fruit." The project was... more »