Marketing

United Fresh announces 2015 BrandStorm marketing event

The United Fresh Produce Association has announced the development of a new marketing event added to its annual education offerings. Titled “BrandStorm,” the event will take place Nov. 1-2 in San Francisco, California. A project of the... more »

Committee announces Michigan processing apple prices

The Michigan Processing Apple Growers Marketing Committee has negotiated the following minimum processing apple prices with some processors for the 2015 crop:Ida Red 2.5 inches and up: $14/cwt.Jonathan, Jonagold and Crispin 2.5 inches and up:... more »

PMA High Performance Management Conference set for Sept. 14

Now in its third year, Produce Marketing Association Foundation for Industry Talent’s (PMA Foundation) High Performance Management Conference (HPMC) offers produce and floral industry members a chance to reinforce training for their managers and other... more »

Susan McAleavey Sarlund named new NYAA’s Northeast account manager

Susan McAleavey Sarlund has been named Northeast account manager for the New York Apple Association (NYAA), succeeding her father and New York apple industry icon John McAleavey in that position. McAleavey Sarlund previously served as... more »

Beekeepers are now ‘farmers’ in Washington state

A new law that defines Washington’s commercial beekeepers as farmers will enable the state to better reap the benefits of healthy bee populations while boosting a critical profession, according to a bee expert at Washington... more »

Cranberry Marketing Committee launches new foodservice website

The Cranberry Marketing Committee, USA (CMC) announces the launch of its new website, Cranberry Foodservice USA. The website provides resources that can help foodservice professionals incorporate the cranberry – America’s Original Superfruit – into meals... more »

Ambrosia and Honeycrisp lead top 10 sales dollars

According to Robb Myers, vice president of sales for CMI, the data shows that consumers continue to look for highly flavored apples like Ambrosia.“It’s pretty impressive when you consider that in the top 10 selling... more »

BREAKING: Northwest Michigan assesses storm impact

Agricultural businesses were busy assessing storm damage Aug. 3 to orchards and packinghouses following strong thunderstorms overnight in the Grand Traverse region of northwestern Michigan.Tom Berg, director of marketing for the Shoreline Fruit cooperative of... more »