Marketing
Elections Spur Outpourings of Hope for Progress
Within hours after Sen. Barack Obama became president-elect of the United States, agricultural organizations began issuing statements of congratulations. Those with histories of being warmer to Republicans were warmly noncommittal to the Democratic winner, while... more »
Eco Apples: Customers buy concept of ‘advanced IPM’
The phrase “Integrated Pest Management” doesn’t exactly flow off one’s tongue, and produces a somewhat fuzzy effect in the brain as well. “Michael felt the name Eco Apple would have a bit more punch to... more »
Northeast Growers Reach More Customers with Red Tomato
About 40 farms in New England, New York and Pennsylvania sell produce through Red Tomato – and none of them appear to have a bad word to say about it. Some of them rely on... more »
Growers Face Customers More Reluctant To Spend
Even as the year started, growers knew it would be interesting, probably nerve-wracking. Energy prices were rising and with them the price of farming inputs: fuel, fertilizer, chemicals. But food prices were rising, too, an... more »
Young Grower Rising Star in Michigan’s Horticulture Industry
Jason Fleming has risen toward the top in a hurry. He just turned 31 in September, but he will take office as president of the Michigan State Horticultural Society (MSHS) at the end of the... more »
Strawberry Hill
In the South, tradition and family mean a lot, and sometimes new ventures can be disruptive – especially if they’re successful. That’s the way it is at Strawberry Hill USA, in Chesnee, S. C. This... more »
Idaho Winery Wasn’t Built in a Day
Would you like a Cabernet Sauvignon to go with that Russet-Burbank, or maybe a Riesling with your German Butterball? Perhaps a Merlot with the Yukon Gold? Fine wines and famous potatoes: Matches made only in... more »
Cherry Board Sets Final Free and Restricted Percentages
The Cherry Industry Administrative Board (CIAB), the national marketing order for red tart cherries, has recommended that the “free” and “restricted” portions of the 2008 crop be set at 73 percent and 27 percent, respectively.... more »
Niche Apple Varieties Belong in Farmers’ Roadside Markets
Growers who sell apples directly to customers through their own retail efforts need a strategy different from those who grow apples for wholesale distribution. They need to identify quality “second-tier” apples, grow small volumes of... more »
Michigan Announces Prices for Processing Apples
The Michigan Processing Apple Growers Marketing Committee announced last Friday it had negotiated minimum processing prices with several Michigan processors for the 2008 crop. Manager Dawn Drake said nine processors agreed to the following minimum... more »