Marketing

Honeycrisp patent expiration not expected to change sales

The Honeycrisp apple’s U.S. patent protection is scheduled to expire in November. What does that mean for the apple industry? Not much, according to two nursery vice presidents and an apple breeder. The Honeycrisp’s patent... more »

Labor Audit a Nightmare Scenario for Farm Market

Abigail Jacobson didn’t want to spread doom and gloom, but she had a story to tell about Friday the 13th that would scare the pants off any farm marketer. Jacobson’s business, Westview Orchards & Cider... more »

Prices of Juice Apples Have Gotten Positively … Juicy

After nearly a decade of low and flat prices for juice apples, prices were sharply higher this fall, rising for the second year in a row. Apple juice concentrate, which cost as little as $4... more »

Extension Losing Its Personal Touch in Pennsylvania

This is the seventh and final story in a series about the future of Extension. The image of the county Extension agent riding in a pickup all day, visiting local farmers and doling out general... more »

‘The Apple Man’ Leads School Lunch Effort

When Mark Doherty became chairman of the Michigan Apple Committee this year, he took the helm with a reputation in place. He was “The Apple Man,” who put Michigan apples into the food system of... more »

Young growers ask: Should we open the door?

On any summer Saturday, you can find Sidney Kuhn at one of the farmers’ markets where the Kuhn family sells fruits and vegetables every week from May through October. But come Monday morning, she’s back... more »

Q&A: Young Fruit Growers Optimistic About Future of Industry

The Fruit Growers News sought the opinions of young people from fruit-growing families who were considering entering the family business. What do they think about the future? Are there opportunities? Barriers? Here are what three... more »

Chicago Markets Drive Profitability at K&K Farms

Farmers must consider themselves fortunate when they see long lines of cars caught in snarled traffic on television – even around relatively small urban areas. Thank heavens they don’t have to commute to work! But... more »

Fruit Tree Nurseries Shift from Speculation to Contract Growing

In the fruit tree nursery business of the past, the season often ended with a fire sale at the end of winter and a bonfire in spring. This expensive way of doing business has been... more »

Experts Mull Over Rising Demand and Price for Apples

USDA’s final figures on apple consumption and prices for last year have growers and packers excited by what some are calling a fundamental change in economics. Welcome Sauer, who was president of the Washington Apple... more »

Current Issue

Fruit Growers News May 2024 cover

Advancing research in biocontrols

Inflation, farm input costs shape farm market prices

Farm market pricing guide

Great Bear Vineyards’ organic journey

Organic Grower: Field Watch

A win for farmers

Business: Improve the odds

Farm Market & Agritourism: markups vs. margins

see all current issue »

Be sure to check out our other specialty agriculture brands

produceprocessingsm Organic Grower