Marketing

Farm Market Wins with Its Authentic Feel

Weston Red Barn Farm puts an emphasis on authenticity. The farm has an old-fashioned feel to it, and that’s no accident. Brick and lumber are used instead of concrete, and power lines are buried underground.... more »

Michigan apple growers continue marketing program

Michigan apple growers continue marketing programMichigan apple producers voted to continue the Michigan Apple Advertising and Promotion Program. Don Koivisto, director of the Michigan Department of Agriculture (MDA), which conducted the referendum in March and... more »

Orchard Controls Surrounding Space

According to his son, Art Jacobson came up with a brilliant way to check the urban development that was encroaching on his orchard: He bought the surrounding land and developed it himself. As Bill Jacobson... more »

Horticulture History Book Hits Really Close to Home

When publisher Matt McCallum handed me the book and asked me to write something about it, I went right to the index. Not surprisingly, my name was not there. It takes more, apparently, to make... more »

Cuyama Orchards Makes Startling First Impression

If we’d been coming to Cuyama Orchards from Bakersfield, the scenery – the hills, the oilfields – would have been spectacular but not daunting. But we were coming in the back way, and that was... more »

Mechanical Harvest Cuts Costs and Need for Labor

Mechanically harvested fresh-market sweet cherries have already debuted, but the fact they haven’t made headline news testifies that some problems remain. Nobody’s complaining about quality. In fact, these cherries – harvested without stems – have... more »