Marketing
Ontario apples promise great sweetness and flavor this fall
As apple harvest gets under way once again, Ontario consumers can expect great looking apples bursting with sweetness and flavor this fall. That’s due to plentiful July rains that encouraged fruit growth and hot, sunny... more »
Fresh produce reaches highest year-on-year gain since March 2021
The multi-month normalization of grocery shopping patterns came to a halt in August. “Since January 2021, we had been seeing the share of meals prepared at home decrease a little each month,” said Jonna Parker,... more »
Schramm’s Mead awarded 2021 Ag Exporter Rising Star Award
Michigan Department of Agriculture and Rural Development (MDARD) Director Gary McDowell presented the “2021 Michigan Agriculture Exporter Rising Star Award” to Schramm’s Mead on Sept. 16. Schramm’s Mead, located in Ferndale, Michigan, is a leading... more »
Okanagan Specialty Fruits announces new partnership with Flavor Wave
Okanagan Specialty Fruits, developer and grower behind the Arctic apple varieties, announced Sept. 16 new partnership with Flavor Wave. Fresh-sliced Arctic apple varieties will be included in the Los Angeles area in Flavor Wave boxes,... more »
Study: Innovation drives category growth and engagement for fresh produce
The Southeast Produce Council in conjunction with 210 Analytics released What’s New: The Consumer Take on Produce Innovation and Technology 2021 in one of two educational sessions at its fall show, Southern Innovations, on Sept.... more »
Arctic apple marketers report successful ‘tasting event’
Summerland, British Columbia-based Okanagan Specialty Fruits, developer and grower behind the Arctic apple varieties, recently launched a sampling event in the San Francisco Bay area with huge success. Over 12,000 Arctic apple samples were handed... more »
Naturipe continues summer production of berries
Naturipe, a farmer-owned producer and marketer of berries and value-added products, continues its inaugural “Summer of Snacking” campaign, as fresh raspberries and blackberries enter their late-summer peak season. "Consumers and their families can still enjoy... more »
Strong year for plums gets boost from Japan market
As harvest of late-season plums ramps up, growers and others in the business say new market access to Japan should expand export opportunities for the crop. This comes as a bonus after what they describe... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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