Marketing
Canada ‘yet to realize’ fruit export potential in Europe
Canada has huge opportunities for fruit exports to Europe that are being left unrealized, despite the opening up of trade between EU countries and the North American nation. This is a key message that Canadian... more »
Apple Annie’s ‘best place in the world to eat apple pie’
Lonely Planet, an international travel guidebook publisher, has recognized Apple Annie's as the best place to eat apple pie in the world. The four-generation Willcox, Arizona, family farm tops the list in the first edition... more »
NYAA debuts new ‘Apples from New York’ logo
The New York Apple Association (NYAA) has a new logo appearing in trade and consumer media this month. The new look is also the focal point of a new television commercial airing in October spotlighting... more »
Michigan apples meet Chicago runners at the finish line
Marathon runners will receive Michigan Apples at the finish line of the Bank of America Chicago Marathon for the third year. The Michigan Apple Committee (MAC) is a sponsor of the marathon, which takes place... more »
Wish Farms promotes a virtual farm tour experience
Plant City, Florida-based Wish Farms, international year-round berry marketer, is looking to take the consumer experience to new heights this fall. Attendees at the Produce Marketing Association’s Fresh Summit Expo this October will have the... more »
Govenor Snyder proclaims October Michigan Apple Month
Gov. Rick Snyder has once again declared October Michigan Apple Month recognizing the importance of the Michigan apple industry. Michigan Apple growers dedicate their time to operate 825 family-run farms with over 11.3 million apple... more »
USApple kicks off 2018-19 Apples4Ed School Grant Program
The U.S. Apple Association on Oct. 1 launched its 2018-19 Apples4Ed initiative – a grant program that supports healthy snacking initiatives in public schools across the United States. USApple will fund five $4,000 healthy snacking... more »
New staff member joins Michigan Apple Committee
The Michigan Apple Committee welcomed Marty Head as the new regional manager covering the southern region of the United States. Head replaces Cam Harrington, who will retire once the staff transition is complete. [caption id=""... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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