Marketing

Michigan Apple Committee provides resources for eating healthier at home

The COVID-19 pandemic has triggered an increase in home food preparation with more families sitting down for meals together. According to a recent study by the International Food Information Council (IFIC), this trend toward more... more »

Fresh produce beats 2019 Labor Day results in tough week

The last full week of August saw the smallest produce sales increases since the start of the pandemic across virtually all departments. Prior months had shown weak final week of the month sales and, in... more »

Michigan reminds agritourism outlets to follow COVID-19 safety guidance

As Michigan moves into autumn, the Michigan Department of Agriculture and Rural Development (MDARD) on Sept. 3 reminded the state’s U-pick, corn mazes and other agri-tourism operations opening up to implement and follow plans to... more »

Carolina Uquillas Herrera joins Fall Creek Farm & Nursery as commercial manager for Chile

Carolina Uquillas Herrera has joined Lowell, Oregon-based Fall Creek Farm & Nursery Inc., as commercial manager for Chile, responsible for establishing and developing strong relationships with the company’s blueberry nursery and genetics customers in the... more »

NY Gov. Cuomo announces new state guidance for agritourism businesses

New York Gov. Andrew M. Cuomo announced Sept. 1 new state guidance for agritourism businesses as New York State enters the Fall season. The businesses, which include corn mazes, pick-your-own fruit and vegetable operations, hayrides... more »

Crunchy, complex: Cornell releases three new apples

This fall, apple lovers can look forward to three new varieties from the oldest apple breeding program in the U.S. – located at Cornell AgriTech in Geneva, New York, part of the College of Agriculture... more »

US seeks Mexico talks over perishable imports in bid to aid farmers

The Office of the U.S. Trade Representative, the Department of Agriculture, and the Department of Commerce released a report Sept. 1 outlining the Trump administration’s plan to address the threat posed by increased foreign imports... more »

Produce wins on trip conversion, spend per trip amid pandemic

Entering the latter half of August, the very different nature of this year’s back-to-school season is becoming evident. Wave 17 of the IRI COVID-19 shopper impact survey, conducted between Aug. 7-9, finds a growing number... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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