Marketing
Apple production, exports up for 2019 crop, says USApple
The 2019 apple crop was the sixth largest crop in history, said the U.S. Apple Association Aug. 20 at the organization’s 125th Annual Crop and Outlook Marketing Conference. Apple exports also rebounded during the past year,... more »
Organic Produce Network event speaker Padilla shares organic outlook
As one of the nation’s largest retailers, Costco has publicly advocated for increased production of organic fresh produce items. It is the chain’s member shoppers, however, who are driving organic sales growth as they vote... more »
Michigan’s Robinette’s reveals 2020 maze design honoring Jim and Bethel Robinette
Jim and Bethel Robinette played key roles in the success and growth of what is now known as Robinette’s Apple Haus & Winery. This year, Jim and Bethel passed away into their heavenly life, a... more »
Produce demand holds as fruit sales strengthen
The second full week of August was the fifth of eight non-holiday weeks between Independence Day and Labor Day, in which everyday demand alone had to drive the sales performance. Consumer concern over the COVID-19... more »
Trust, transparency become more important than ever for farm markets
In the wake of COVID-19, we have all witnessed the impact on our food system. More importantly, so has the consumer. The average consumer got a front-row view of how long supply chains work or... more »
Michigan pumpkin farm creates ‘COVID Go Away’ corn maze
Johnson’s Giant Pumpkin Farm near Saginaw, Michigan, has a message for the Covinovel coronavirus, and it’s spelled out loud and clear in its 13-acre corn maze. From the ground, the fall attraction at the Saginaw... more »
Produce demand softens a bit as economic pressure mounts
Consumer concern over COVID-19 remains high but stable, with 57% being extremely concerned, according to wave 16 of the IRI shopper sentiment survey series. Economic pressure, however, is mounting. Thirty percent of shoppers say they... more »
Industry veterans are ‘reimagining the procurement experience’
Fresh produce industry veterans Doug Fisher and Joe Cimino – each with over 30 years of growing, buying and distribution experience – have teamed up to form Re Fresh, a new produce procurement company. According... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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