Marketing

New Distribution Center Empowers Growers

A new distribution center in Florida packed up to 50,000 pounds of blueberries a day during the peak season and has the potential to pack even more when it reaches its full capacity, said Jerry... more »

Tanners Orchard Serves Up Fun for Illinois Visitors

John Tanner grew up on his family’s fruit farm, but, given its location 5 miles down a bumpy dirt road, its position wasn’t much of an asset for what he had in mind. So, in... more »

For five weeks in summer, Pullins family comes together to sell 28 acres of berries

Raspberries are a scratchy, labor-demanding crop, and certainly harvest season is the most intensive – and important – time of the year. That fits with the folks who operate Champaign Berry Farm. Each year, they... more »

Honeycrisp a Beauty To Buyers, a Pain for producers

At $60 to $70 a box wholesale, Honeycrisp apples are well worth talking about – and that’s what the Fruit Ridge Pomesters did during their annual meeting this spring. Growers, processors and researchers all had... more »

Pennsylvania Apple Growers Renew Marketing Order

Pennsylvania apple growers have voted to renew a producer-funded program designed to grow the state's apple industry through a combination of marketing, education and research efforts.“The apple industry is a key element of Pennsylvania agriculture,... more »

Pennsylvania Apple Growers Renew Marketing Order

Pennsylvania apple growers have voted to renew a producer-funded program designed to grow the state's apple industry through a combination of marketing, education and research efforts.“The apple industry is a key element of Pennsylvania agriculture,... more »

Frozen Easter Spoils Fruit Crops Across Eastern U.S.

A wave of Arctic cold swept over the eastern United States a few days before Easter, doing extensive damage to fruit over a wide area. “Now you know why they call it the Corn Belt... more »

Fresh-cut Remains Fastest-Growing Trend in Produce Industry

With $12 billion in annual sales, pre-cut, pre-washed and packaged fruits and vegetables remain the fastest growing segment in the produce sector, and the category still has plenty of room to grow, according to a... more »

Patience Pays Dividends During 108th Congress

One word comes to mind when analyzing Farm Bureau's accomplishments during the 108th Congress. That word is "patience." And, as William Shakespeare wrote, "Though patience be a tired mare… she will plod." Patience was vital... more »

Fruit Industry Has Fresh Reason for Hope

Trade show season always is exciting because you get the entire industry together to talk about the past growing season and the possibilities of the future. One of the most upbeat trade shows I’ve attended... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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