Marketing
California Governor Promotes Grapes to China
On a recent trade mission to China, California Gov. Arnold Schwarzenegger used his star power to promote California grapes as well as other state produce. “He’s very popular in the Far East and he used... more »
Georgia’s Duke Lane Jr. Named Mr. Peach
Duke Lane Jr., a fourth-generation peach and pecan grower from Fort Valley, Ga., was named Mr. Peach for 2005 by the Georgia Peach Association. The award was announced during the Southeast Regional Fruit and Vegetable... more »
Tart Cherry Growers Consider Spending More on Advertising
Cherry Marketing Institute (CMI) staff members used the occasion of the CMI annual meeting in mid-January to press tart cherry growers to double their investment in advertising and promotion. They were talking to the right... more »
Scary Haunted Houses Require Creativity, Commitment
If you’re thinking about adding a haunted house to your October agritainment activities, Leonard Pickel is the man to talk to. Pickel gave a presentation called “Haunting Safely on a Shoestring Budget” during the annual... more »
Program Could Help Struggling Concord Growers
Concord grape producers may have permanently lost a market for 70,000 tons of grapes, about 15 percent of total supply in a normal year. That may be enough to encourage some growers to quit growing... more »
High-Value Crops Perfect for High-Value Land
Over the years, northern Maryland has changed from a bucolic rural countryside into a high rent district. Soaring land prices have driven out certain kinds of farming, but farmers who have changed what they produce... more »
IFTA Conference Features Largest Eastern Fruit Packer
Touring orchards with Mark Rice is an experience to savor. It exposes you to his cryptic combination of broad production expertise and orchard knowledge, facility with English (and several other languages), political insight tinged with... more »
Award-winning Vineyard Makes New York’s Best Wine
Casa Larga Vineyards had the best wine in New York state last year. Gov. George Pataki said so. Pataki presented the 2005 Governor’s Cup, the state’s top wine award, to Casa Larga last August, during... more »
Washington’s Jim Koempel Named Apple Citizen of the Year
It’s a tradition in Washington state. Each year, the community of apple growers around Wenatchee selects the Apple Citizen of the Year. This year, it’s Jim Koempel of Cashmere, who grows 275 acres of fruit... more »
Kentucky Couple Spreads the Good News About Blueberries
When Jenny and Larry Martin moved to Kentucky in 1995, they brought more blueberry bushes with them than there were in the entire state. It was the genesis of the burgeoning Kentucky blueberry industry. The... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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