Marketing

USDA report: Fewer farms, but young farmers on the rise

The 2022 Census of Agriculture results, which span more than six million data points about U.S. farmers and their operations are now available from the USDA National Agricultural Statistics Service (NASS). The information shows a... more »

Ag Secretary Vilsack, sustainable coalition highlight loss of farms

The 2022 Census of Agriculture, recently released by the USDA's National Agricultural Statistics Service (NASS), underscores the need for federal policies that support small and medium farms, according to the National Sustainable Agricultural Coalition (NASC).... more »

Farm Market and Agritourism: Effective pricing methods

Setting the right prices for your produce at farmers markets is a delicate balancing act. On one hand, you want to attract customers with competitive prices, and on the other, you need to ensure profitability... more »

Ciderhuset savors tradition in Norway’s fjords

Norwegian orchardists Åge Eitungjerde and Eli-Grete Høyvik have cultivated a rich legacy in cider and juice production that unfolds against the breathtaking backdrop of the Sognefjord on Norway’s western coast. Nestled in the heart of... more »

Brighter Bites named strategic MyPlate.gov partner

Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables directly  to families, has been named a National Strategic Partner of MyPlate.gov. Through this partnership, Brighter Bites joins a large variety of organizations and... more »

Cherry Industry Administrative Board seeking public nominees

The Cherry Industry Administrative Board (CIAB) is seeking nominees for its public member and public alternate on the board. The positions are for three-year terms beginning July 1. Public nominations will be accepted through March... more »

EU board nixes Pink Lady licensed varieties’ validity

An EU legal battle could place the legitimacy of the plant breeding rights (PBR) of the Pink Lady licensed Cripps Pink and Cripps Red/ Sundowner varieties into question. On Jan. 12, a European plant variety... more »

Kelley Chase crowned Michigan Apple Queen

Kelley Chase is the 2024 Michigan Apple Queen. Chase, a Michigan State University (MSU) student, was crowned Dec. 5 during the Michigan Apple Committee’s 20th Annual Growers Luncheon at the Great Lakes Fruit, Vegetable &... more »

Current Issue

On-farm AI: Water, farm, labor research guide decisions

Data collection tool expands farm management

Carmel Valley winegrapes: Parsonage Village Vineyard

IFTA Yakima Valley tour provides orchard insights

IFTA recognizes tree fruit honorees

Pennsylvania recognizes fruit industry professionals

Fresh Views 40 Under 40

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