Marketing

Take hold of managing liability on agritourism farms

Agritainment operators need to do everything they can to minimize farm safety risks, manage liability, mitigate financial risk through enterprise budgeting and improve marketing strategies. Brian J... more

Teenagers line up to work at century-old farm

Adapting to change has been part of Krupp Farms’ growth and improvement over the past 100 years. This year marks not only the Comstock Park, Michigan, farm’... more

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Market research reveals why consumers are drawn to wineries in Michigan

In 1980, Michigan was home to 10 wineries and just over 200 acres of vineyard land. Today, those numbers have skyrocketed to more than 200 wineries an... more »

Lifestyle factors tied to CSA membership

If you’re a high earner and have a graduate degree, chances are you’d rather eat out than buy your food through a community supported agriculture ... more »

Survey shows increase in Washington wine industry research awareness

As the Washington state wine research program grows, so does the state’s industry awareness about the importance of such a program. According to a r... more »

UF/IFAS to host Regional Agri-Tourism Conference

The University of Florida Institute of Food and Agricultural Sciences Extension is hosting the 2017 Regional Agri-Tourism Conference on June 15 and 16... more »

Finalists named for United Fresh Innovation Awards

United Fresh has announced the 46 new products as finalists for the United Fresh Produce Association’s 2017 Innovation Awards. This year’s finalis... more »

Annual Michigan fruit crop ‘Guesstimate’ won’t be held

The Michigan Frozen Foods Processors Association (MFFPA) has announced the annual “Guesstimate” will not be held in June 2017 as normally schedule... more »

Westcott joins Okanagan Specialty Fruits as director of operations

Okanagan Specialty Fruits (OSF), the developer of non-browning Arctic apple varieties, has hired Don Westcott as team as OSF’s director of... more »

Koru brand apples from New Zealand hit the U.S.

  Coast to Coast Growers Cooperative  announced that container shipments of Koru apples, grown in New Zealand, have begun arriving at U.S. p... more »

OPGMA names Graham new executive director

The Ohio Produce Growers and Marketers Association (OPGMA) has tabbed Valerie Parks Graham as its new executive director. Graham brings to the positi... more »

Washington state raspberry growers feel the pinch

The Washington Red Raspberry Commission has responded to several growers’ concerns over disruption in the raspberry markets from imported raspberri... more »


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