Marketing
FIRA USA AgTech innovations focus on mainstreaming automation
Despite a limited number of robots and automated machines being deployed in some grower fields, more buy-in is needed by venture capital (VC) firms that fund AgTech products. The challenge of making robotics and smart... more »
Ark Foods introduces mini watermelons
Ark Foods, the modern-day farming company on a mission to showcase the magic of vegetables, is expanding into fruit with a pilot project for watermelons. The company has a trial of four specialty watermelon varieties,... more »
Pear Bureau Northwest celebrates World Pear Day
Pear Bureau Northwest (PBNW) is celebrating World Pear Day Dec. 2 by showcasing global dishes through live-streaming culinary platform Kittch. The eighth-annual pear celebration kicks of the 19th National Pear Month in the U.S. Kittch... more »
Great Apple Rescue helps West Virginia apple growers
In what’s being called The Great Apple Rescue of 2023, the Farmlink Project is finding homes for a large West Virginia apple crop. Without the food charity’s work, nearly a dozen West Virginia apple growers... more »
Deadline approaching for New England high tunnel conference
The deadline for registering for a New England high tunnel conference is approaching. The High Tunnel Production Conference: Revitalizing Your Tunnel Vision is scheduled for Dec. 6 – 7 at the Fireside Inn and Suites... more »
Mid-Atlantic Fruit and Vegetable Convention to include strawberry growers group
Multiple concurrent educational sessions and a large industry trade show will be featured during the three days of the 2024 Mid-Atlantic Fruit and Vegetable Convention. In its 47th year, this coming year’s event is scheduled... more »
Bill seeks protections for specialty crop exports
U.S. senators and representatives have introduced legislation designed to help farmers fight trade barriers to sell specialty crops in export markets. The Specialty Crops Reporting on Opportunities and Promotion Act (Specialty CROP Act), introduced on... more »
Envy apples expecting big harvest for holiday season
With the holiday season nearing, Envy apples once again expect to be the “The Ultimate Holiday Apple.” The recognition follows an extensive marketing campaign with Hallmark Channel, and also with the strength of a strong... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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