Marketing
New Jersey peaches put in full view
Take a look at those electronic billboards on major highways around New Jersey, and your taste buds might tingle at the sight of delicious Jersey peaches, now at the height of their season. You’ll also... more »
USHBC’s first advertising campaign outperforming forecast
The U.S. Highbush Blueberry Council (USHBC)’s advertising campaign to increase consumer demand for its berries is off to a good start. Results for the campaign, ‘Positively Bluetiful,’ are significantly exceeding expectations in the first six... more »
USDA assists farmers impacted by retaliation tariffs
The U.S. Department of Agriculture (USDA) will take several actions to assist farmers in response to trade damage from retaliation. President Trump directed Secretary Perdue to craft a short-term relief strategy to protect agricultural producers... more »
USApple gears up for annual crop outlook, marketing event
The Apple Crop Outlook & Marketing Conference is the only gathering of the U.S. apple industry at the national level – from growers and packers to bankers – to discuss the most pressing issues facing... more »
Farmers’ market group funds SNAP processing effort
The National Association of Farmers Market Nutrition Programs (NAFMNP) is providing Novo Dia Group operational funding for an additional 30 days so that stakeholder states will not experience any disruption in processing federal nutrition electronic... more »
Dressel named chairperson of NYAA Board of Directors
The New York Apple Association (NYAA) has named Sarah Dressel of Dressel Farms in New Paltz, New York (NYAA District 3) chairperson of the board of directors for NYAA, the organization that represents the 600... more »
Promotional strategy delivers ‘exceptional’ results for USHBC
The blueberry industry’s first year-long consumer advertising campaign is off to a "Positively Bluetiful" start for the Folsom, California-based U.S. Highbush Blueberry Council (USHBC), with results significantly exceeding expectations in the first six months. According to... more »
New blueberry varieties gain strong reception
Two new high-chill blueberry varieties, MegasBlue and Titanium, have gained a strong reception from triallists and nurseries upon their launch into Europe. Both varieties are being commercialised by Global Plant Genetics, international developers in Intellectual... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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