Marketing
Tennessee sessions help direct farm marketers’ online presence
Direct farm marketers, including value-added agriculture entrepreneurs and agritourism operators, must learn to communicate with customers in new ways. Consumers’ use of smartphones, tablets and computers to interact with businesses has changed the game. To... more »
Wish Farms’ expansion of Michigan blueberry program underway
Plant City, Florida-based Wish Farms, the year-round berry marketer, is pleased to announce it has expanded its relationship with Michigan grower, Leduc Blueberries. The expansion marks a projected increase of about 30 percent over last... more »
Raspberry, blackberry pricing survey shows early results
The North American Raspberry & Blackberry Association (NARBA) has released a preliminary report on its 2018 Raspberry & Blackberry Pricing Survey. NARBA recently completed a report of its survey of growers’ 2018 raspberry and blackberry pricing... more »
Favorite farmers’ markets sought in Farmland Trust program
American Farmland Trust has launched its tenth annual Farmers Market Celebration, set to run through Sept. 21. The celebration is a national effort to promote the importance of family farmers and farmers markets, while also... more »
Consumer tips for finding the local farmer at Ontario’s markets
Farmers' Markets Ontario (FMO) is offering consumers new tools to help them find and support farmers at their local market. FMO, which represents the province's 185 markets, has produced a series of practical videos available... more »
Kissabel apples harvested in Southern Hemisphere
Southern hemisphere countries are also turning “Red Inside”. From February to May, IFORED Consortium members Montague (Australia), Unifrutti (Chile), Mono Azul (Argentina), and Dutoit (South Africa) harvested the new apples with coloured flesh – from... more »
Wawona Packing promotion to feature freestone organic peaches
Cutler, California-based Wawona Packing, the largest grower of organic tree fruit in the United States, has announced that its crop of organic yellow peaches is on track for the seasonal transition from clingstone to freestone... more »
Michigan Agritourism’s video series features tips for u-pick
The Michigan Agritourism Association has just released two educational videos that showcase picking techniques and farm etiquette at Michigan u-pick fruit farms. The videos are part of a series of seven videos that were produced... more »
Current Issue
On-farm AI: Water, farm, labor research guide decisions
Data collection tool expands farm management
Carmel Valley winegrapes: Parsonage Village Vineyard
IFTA Yakima Valley tour provides orchard insights
IFTA recognizes tree fruit honorees
Pennsylvania recognizes fruit industry professionals
Fresh Views 40 Under 40
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