Marketing
Michigan apples meet Chicago runners at the finish line
Marathon runners will receive Michigan Apples at the finish line of the Bank of America Chicago Marathon for the third year. The Michigan Apple Committee (MAC) is a sponsor of the marathon, which takes place... more »
Wish Farms promotes a virtual farm tour experience
Plant City, Florida-based Wish Farms, international year-round berry marketer, is looking to take the consumer experience to new heights this fall. Attendees at the Produce Marketing Association’s Fresh Summit Expo this October will have the... more »
Govenor Snyder proclaims October Michigan Apple Month
Gov. Rick Snyder has once again declared October Michigan Apple Month recognizing the importance of the Michigan apple industry. Michigan Apple growers dedicate their time to operate 825 family-run farms with over 11.3 million apple... more »
USApple kicks off 2018-19 Apples4Ed School Grant Program
The U.S. Apple Association on Oct. 1 launched its 2018-19 Apples4Ed initiative – a grant program that supports healthy snacking initiatives in public schools across the United States. USApple will fund five $4,000 healthy snacking... more »
New staff member joins Michigan Apple Committee
The Michigan Apple Committee welcomed Marty Head as the new regional manager covering the southern region of the United States. Head replaces Cam Harrington, who will retire once the staff transition is complete. [caption id=""... more »
Produce buyers sanctioned for PACA violations
The USDA recently named three produce businesses in three states it is sanctioning for failure to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). The following businesses and individuals are currently restricted... more »
United Fresh names keynote speaker for BrandStorm
United Fresh recently named Kara Goldin, Founder and CEO of hint, a San Francisco-based healthy lifestyle company, as keynote speaker for the fourth annual BrandStorm on February 21, 2019, in San Francisco. The event, hosted... more »
National consortium wants Canada to have a bigger bite of apple market
A group of Canadian apple researchers, growers and marketers have joined forces to give one of Canada’s oldest and most famous fruit crops some new crunch in the marketplace. Members of the National Apple Breeding... more »
Current Issue
Michigan Ridgefest: Innovative orchard production techniques meet new marketing approaches
Maine strawberry grower Tom Stevenson
Ground resiliency: Water conservation, sustainable practices improve land, plant health
Investing in plant health: The hardiness of your plants is good for your bottom line
Fresh Views: New freeze protection methods in perennial fruit crops
Farm Market & Agritourism: Measuring success with a marketing plan
Ag Labor Review: More heavy lifting needed
see all current issue »
